Harrison Fan
Bayside,USA
Overview
3
3
years of professional experience
Work History
Digital Analyst
Knitwell Group – Ann Taylor & LOFT
New York, USA
07.2024 - Current
- Partner with marketing, merchandising, product, and web operations teams to optimize homepage content, landing pages, and campaigns, providing insights that directly inform business and revenue decisions.
- Serve as the go-to contact for 30+ landing page initiatives over 1.5 years, managing end-to-end project execution including analytics tracking, QA, and creative alignment.
- Build and maintain executive dashboards and reports for AVPs of Digital Marketing, providing daily insights that support leadership decision-making and strategic planning.
- Develop weekly product pricing and homepage performance reports to identify trends in engagement, conversion, and revenue, guiding content and promotional strategies.
- Lead ad hoc business intelligence initiatives, turning complex data into actionable recommendations for cross-functional teams.
Media & Audience Strategy Intern
Paramount Global – Nickelodeon
New York, USA
05.2023 - 11.2023
- Supported campaign strategy across 8 key IPs, analyzing performance metrics and reporting recommendations to senior management.
- Collaborated with programming, media planning, and cross-functional teams to streamline campaign development, reducing launch timelines by 2 weeks.
- Conducted audience engagement workshops reaching 100K+ unique users in a digital activation campaign.
Digital Media & Events Intern
Star Mountain Capital
New York, USA
05.2022 - 08.2022
- Managed LinkedIn and Meta campaigns, driving a 25% increase in engagement and 16% growth in followers.
- Coordinated virtual events with high attendance (80%) and positive feedback, ensuring successful execution and alignment with business objectives.
- Produced reporting and visual materials for investor communications, supporting strategic business initiatives.
Education
Bachelor of Science - Marketing
Fordham University, Gabelli School of Business
Bronx, New York05.2024
Skills
- Google Suite
- Microsoft Office
- Tableau
- SQL
- LookerStudio
- Google Ads
- IBM SPSS
- Canva
- Nielsen
- ISpot
Skills Certifications Interests
Bloomberg Market Concepts, Google Digital Marketing Certification, From Excel to Tableau, Google Data Analytics, Google Ads Measurement - Individual Qualification, Google Suite, Microsoft Office, Tableau, SQL, LookerStudio, Google Ads, IBM SPSS, Canva, Nielsen, iSpot, Ultimate Frisbee, Cooking, Personal Finance, Cinematography
Timeline
Digital Analyst
Knitwell Group – Ann Taylor & LOFT
07.2024 - Current
Media & Audience Strategy Intern
Paramount Global – Nickelodeon
05.2023 - 11.2023
Digital Media & Events Intern
Star Mountain Capital
05.2022 - 08.2022
Bachelor of Science - Marketing
Fordham University, Gabelli School of Business