Harrison Reed
Digital Marketer
Dallas,Texas
Summary
Passionate about helping brands resonate with their target audiences to drive positive action through digital media and mediums. Strong emphasis on data-driven decision making, while improving processes that have scalability in mind, always.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
SEO and Shopify Consultant
BuDhaGirl
Dallas, TX
02.2023 - 06.2023
- First 30 days, Increased their position tracked keywords to 3.5k (+47% growth)
- Meta Object Optimization For: +200 Products | 38 Collections | 110 Bracelet Sets
- Created customer tracking system for largest DTC Annual Customer Event
- Site Audit Presentations + Resolving Weekly Web Errors
Junior Digital Marketer
Idea Grove
Dallas, TX
10.2021 - 01.2023
- Lead Web Developer and SEO Manager for 21 Website Projects in 14 months
- Collaborated with UX Designers and Copywriters to create websites from scratch.
- Certified HubSpot Developer, Wordpress, Wix, GoDaddy
- Keyword Research and Monthly Site Audit Presentations
- SEMRush, GA4, GSC, ScreamingFrogSEO, LighthouseSEO, Google Data Studio
- Proficient with Web-Nased APIs
- Presented Web Development Strategy to new clients
- +60 hours spent towards Cross-Department Training for SEO
Co-Owner & Digital Content Creator
Ida Andersson LLC
Portland, OR
02.2020 - 04.2021
- Sold 400 garments within first 12-months through DTC eCommerce
- 100& Sales were generated through Organic Search.
- Created Shopify Platform for 12 styles in multiple colorways.
- Created SEO Optimized Brand Messaging for blog and social media channels.
- eComm Product Merchandising and Planning
- Fostered Relationships and sold in several local Portland boutiques.
Customer Service Representative
Columbia Sportswear Co
Beaverton, OR
07.2019 - 12.2019
- Average Order Value Finalist with 95% Customer Approval Rating for 10 eCommerce platforms, internationally (Q3-Q4)
Education
Bootcamp - Full-Stack Web Development
01.2021 - 07.2021
Bachelor of Science - Journalism & Fashion Marketing
05.2014 - 05.2018
I.B. Diploma -
07.2012 - 05.2014
Skills
SEO Data & Site Analysis
Shopify Liquid
HubSpot
SEMRush, ScreamingFrog SEO, LightHouse SEO
Wordpress
Wix
HTML, CSS, JavaScript
ReactJS
MySQL, PHP
ArcGIS
SEO Presentations Training
GA4, SearchConsole, DataStudio
Website Content Gap Analysis
Digital Product Merchandising
Content Management Systems (CMS)
Website Section Templating
Timeline
SEO and Shopify Consultant - BuDhaGirl
02.2023 - 06.2023
Junior Digital Marketer - Idea Grove
10.2021 - 01.2023
University of Oregon - Bootcamp, Full-Stack Web Development
01.2021 - 07.2021
Co-Owner & Digital Content Creator - Ida Andersson LLC
02.2020 - 04.2021
Customer Service Representative - Columbia Sportswear Co
07.2019 - 12.2019
University of Arizona - Bachelor of Science, Journalism & Fashion Marketing
05.2014 - 05.2018
International School of Amsterdam - I.B. Diploma,
07.2012 - 05.2014