Summary
Overview
Work History
Education
Skills
Timeline
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HARRY DOYLE

San Francisco,CA

Summary

Experienced Marketing Specialist focused on developing effective campaigns and marketing plans that meet objectives and satisfy clients. Known for attention to detail and a creative approach. My expertise in digital campaigns and client management helps bridge the gap between execution, education, and evolving digital programs.

Overview

2
2
years of professional experience

Work History

Paid Media Specialist (Freelance)

Nidra Goods
05.2023 - Current
  • Orchestrated and executed Google Ads campaigns, while closely integrating insights from Google Analytics
  • Google Ads campaigns have gone from driving 0% to 32% of overall attributed sales
  • Client has increased investment by 380% since initial launch due to success driven through channel
  • Responsible for generating all marketing creative through Canva, Photoshop, and InDesign
  • Continually tested creative and have increased CTR by 564%. Manage Google Shopping/Shopify integration.
  • Spearhead email and SMS marketing campaign initiatives
  • Email campaigns have gone from driving 2% to 20% of overall monthly sales
  • Oversaw multiple social media channels, facilitating collaboration with influencers to maximize reach and engagement.

Paid Media Specialist (Freelance)

Bonsaify
04.2023 - Current
  • Orchestrated and executed Google Ads campaigns, while closely integrating insights from Google Analytics
  • Google Ads campaigns have gone from driving 0% to 18% of overall attributed sales
  • Client has increased investment by 132% since initial launch due to success driven through channel
  • Responsible for generating all marketing creative with Canva and Photoshop
  • Continually tested creative and have increased CTR by 21%. Manage Google Shopping/Shopify integration.
  • Spearhead SEO, email and SMS marketing campaign initiatives
  • Have increased website traffic by 98% YoY since development of SEO plan

Marketing Coordinator

Renaissance Park Corp
06.2022 - 06.2023
  • Developed and executed Let's Hemp It campaign, managing social media content creation and distribution across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok
  • Provided weekly recaps of all social channels
  • Conducted market research and competitive analysis to identify strategic partnership opportunities and expand brand awareness
  • Implemented Share Point to track and analyze data trends, leveraging insights to drive future marketing initiatives
  • Participated in investor meetings and JV partner business development activities to grow the company's network and revenue.

Marketing Strategy/Media Intern

Cutwater Agency
08.2022 - 01.2023
  • Utilized Google Ads and Google Analytics to track and report on client's marketing performance, creating weekly and quarterly reports to inform future strategies.
  • Developed detailed content calendars for organic and paid social media campaigns on multiple platforms, including TikTok, Instagram, Facebook, and X.
  • Conducted research on emerging trends and best practices in social media marketing, providing insights and recommendations for client campaigns.
  • Engaged with all 350k of Harvest Snaps' online community, managing social media posts and responding to comments across platforms.

Production Intern

Volcom
01.2022 - 06.2022
  • Managed the Full Circle database to process Purchase Orders and order tickets for retailers, ensuring timely and accurate delivery of goods.
  • Received and inspected overseas packages, including trims, fabrics, and top of production (TOP) samples.
  • Utilized the FlexPLM database to track and fulfill seasonal sample requests, coordinating with vendors to ensure timely delivery.
  • Analyzed and verified WIP details, packing lists, and other critical data in Microsoft Excel, ensuring accuracy and completeness of production records.

Education

Bachelor of Arts - Psychology, Entrepreneurship

Chapman University
Orange, CA

Skills

  • Client Management
  • Translating data into comprehensible insights for all stakeholders
  • Email/SMS Marketing: Klaviyo & Attentive
  • Google: Ads, Analytics, Console, Merchant Center, Docs, Sheets, Slides
  • Social Media (Organic & Paid): Facebook, Instagram, X, TikTok, YouTube, LinkedIn, Pinterest
  • Affiliate Marketing: Impactcom & Maverick X
  • Tools: Shopify, Iconosquare, Hootsuite, Ahrefs, Wordpress
  • Adobe: Illustrator, Photoshop, InDesign
  • Photography & Video Editing
  • AI Content Creation

Timeline

Paid Media Specialist (Freelance)

Nidra Goods
05.2023 - Current

Paid Media Specialist (Freelance)

Bonsaify
04.2023 - Current

Marketing Strategy/Media Intern

Cutwater Agency
08.2022 - 01.2023

Marketing Coordinator

Renaissance Park Corp
06.2022 - 06.2023

Production Intern

Volcom
01.2022 - 06.2022

Bachelor of Arts - Psychology, Entrepreneurship

Chapman University

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HARRY DOYLE