Harshita Didwania
Anaheim,CA
Summary
A data enthusiast with 4+ years of experience, with a strong bias towards action, and adept at driving cross-functional strategic initiatives by harnessing data-driven insights to shape global product performance and roadmaps. Collaborates effectively with Product, Sales, and Marketing teams to solve complex problems and optimize go-to-market strategies. Monitors product launches, identifies behavioral trends, and implements improvements to enhance product performance and user experience. Excels in analyzing data to uncover opportunities for product optimization and business growth. Passionate about driving success through a combination of analytical rigor and strategic vision.
Overview
5
5
years of professional experience
Work History
Senior Product Analyst
Outreach
07.2024 - Current
- Partner with cross-functional teams and product managers to define analytics and experimentation roadmaps, set KPIs, review results, assess business impact, and size opportunities for future product initiatives
- Support analytical engineers in planning and constructing data models and architecture using DBT to maintain a standardized reporting structure
- Develop and test hypotheses around product engagement metrics to improve retention and customer adoption, addressing recent churn issues
- Guide customer education and activation through Pendo campaigns based on user behavior analysis to increase adoption of the product by 2%
- Apply data science techniques with Python to identify key features for customer personas and segments, enhancing engagement and boosting revenue opportunities
- Take a lead role in mentoring junior analysts and providing guidance on best practices in data analysis and reporting
Product Analyst
Outreach
05.2022 - 07.2024
Data Analyst/Marketing Insights Analyst
Career Now Brands
07.2020 - 05.2022
- Built and automated dashboards that increased a major product's revenue margin by 5%
- Collaborated with Data Services, Paid Media Analysts, and SEO teams to optimize KPIs, including revenue margin and cost per lead, using A/B testing in Optimizely
- Developed paid media marketing insights and operational warehouse analysis for clients like Amazon and Adidas using SQL, Python, and Tableau, aiding in KPI analysis for advertising
- Contributed to cross-functional teams to enhance and optimize master pipelines with Matillion and Python
- Worked with data architects to create source-to-target mappings and DDL scripts for new databases and warehouses
Data Science Analyst
CoinGenius
02.2020 - 07.2020
- Built a predictive model utilizing Natural Language Processing to predict the Bitcoin and alternative coins sentiment accurately up to 73% using Google Cloud NLP and inbuilt packages using Twitter API and news sources
- Assisted the team of Software Engineers in deploying the analysis and sentiments using Django on the company website
- Managed the processes in the backend in order to provide our customers with better insights
- Built visualizations & and reports of the business process to define current activities for the development of procedures & models
- Developed an unparalleled understanding of the dynamics for the new sources of growth as a startup to acquire more customers
Data Engineer Intern
RingCentral
07.2019 - 12.2019
- Developed and optimized recurring reports and dashboards leveraging communication data display metrics like Volume of data transferred using the corporate network, number of systems with known vulnerabilities & mean time - to detect & respond in Tableau
- Investigated, analyzed & reviewed security & fraud alerts through Hadoop scripting & Cloudera Impala to reduce false threats
- Designed automation of alert system using SSMS to deactivate fake meetings & import data from Impala to SQLite
- Devised efficient solutions to improve customer satisfaction index by reducing false alarms in fraud detection by 10%
- Managed scheduled refreshes on databases on ETL functions using SSIS
- Using packages for Data Acquisition, Migration & Integration
Education
Master of Science - Management Information Systems
California State University, Fullerton
01.2020
Bachelor of Engineering - Electronics and Communication
Lakshmi Narain College of Technology
07.2017
Skills
- Business Intelligence
- SQL Expertise
- Tableau Software
- Advanced analytics
- Statistical modeling
- KPI Tracking
- Project Management
- Predictive modeling
- Team Collaboration
- Strategic Planning
- Presentations and Decks
- Python Programming
- Advanced Excel
- Data Warehousing
Strengthsandexpertise
Tableau, Python, SQL, Amplitude, Pendo, Mixpanel, MS Office, Confluence, Snowflake, Jira, A/B Testing, Hypothesis testing and Regression Analysis, Google Analytics, Excel, Analytical problem-solving skills, Enthusiastic self-starter, Excellent organizational skills, Strong attention to detail, Excellent written/verbal communication skills, Multi-tasking, Collaborative, Ability to work in a dynamic environment
Timeline
Senior Product Analyst
Outreach
07.2024 - Current
Product Analyst
Outreach
05.2022 - 07.2024
Data Analyst/Marketing Insights Analyst
Career Now Brands
07.2020 - 05.2022
Data Science Analyst
CoinGenius
02.2020 - 07.2020
Data Engineer Intern
RingCentral
07.2019 - 12.2019
Master of Science - Management Information Systems
California State University, Fullerton
Bachelor of Engineering - Electronics and Communication
Lakshmi Narain College of Technology
Similar Profiles
TYRONE MALVEAUXTYRONE MALVEAUX
Pastoral Counselor at OutreachPastoral Counselor at Outreach
Trent NowellTrent Nowell
Senior Manager, Solutions Consulting at OutreachSenior Manager, Solutions Consulting at Outreach
Lauren PerilloLauren Perillo
Substance Abuse Counselor at OutreachSubstance Abuse Counselor at Outreach