Harshith Garla

• Built out the data and reporting infrastructure for an e-commerce client from ground up using Tableau and SQL leading to multi-million-dollar decisions by providing real-time insights into the product, marketing funnels, and business KPIs

• Implemented A/B experiments for client’s assets to improve conversion rate by 20% and reduce churn by 11%

• Built a Tableau report to find areas of improvement for contractors resulting in $240,000 in annual incremental revenue

• Collected and analyzed data on established and prospective customers, competitors, and marketing channels.

• Investigated and conducted studies on the forecasts, demand, and trends

• Performed marketing analysis to efficiently achieve objectives, increasing sales by 22%