Haruna Watanabe
Irvine,CA
Summary
With over a decade of experience in the entertainment industry, specializing in game and anime production, marketing, and community management, I aim to leverage my expertise to help global brands expand into the Japanese market. Currently based in the U.S., I also teach Japanese language and calligraphy, with a passion for cross-cultural exchange and creative expression.
Overview
14
14
years of professional experience
Work History
Japanese Language Teacher
NATIVE CAMP PTE. LTD
05.2024 - Current
- Teach Japanese online to students worldwide, utilizing my own experience learning a second language to guide effective learning strategies
- Consistently ranked in the top10 based on user ratings
Anime Producer
Bandai Namco Filmworks Inc.
04.2021 - 03.2023
- Produced anime, managed promotional activities, and oversaw Blu-ray packaging
- Negotiated with creators and managed schedules and budgets
- Led the production committee for a multi-company anime project, aiming to balance stakeholder interests
- As a member of the Anime Japan event organizing committee, increased attendance by attracting new sponsors and securing operational profitability for the first time
Game Producer, Marketer, Promoter
Bandai Namco Entertainment Inc.
04.2011 - 03.2021
- Produced children’s games like Tamagotchi and Anpanman, and created integrated projects combining toys, games, and anime
- Led the development of new IPs across departments, including rhythm games, with a patent obtained
- Produced Disney-branded games, handling negotiations with American licensors
- As a producer for Gundam games, created innovative game features, collaborated with Gundam models, and launched a YouTube channel, generating300,000 units sold
- Mobile Game & App Production: Produced mobile farming simulation games, maintaining a monthly revenue of300 million yen
- Led marketing campaigns for Gundam and Super Robot Wars, reaching a monthly revenue milestone of300 million yen
- Managed eSports promotions and launched the first official Gundam YouTube channel, achieving1.5 million subscribers
- Developed marketing strategies for Asia and North America, managing negotiations with local offices
- Enhanced user engagement with community-driven strategies, boosting NPS scores
- Fan Community Management: Managed SNS and fan events, fostering strong relationships with users and enhancing game retention and in-app purchase rates
- Digital Marketing: Led Facebook and digital ad campaigns, using insights to guide product development
- System Development: Developed systems that incentivized community participation in game tournaments
- Game Streaming Policy Development: Worked with legal teams to create policies for the use of licensed content in YouTube streams, supporting fan engagement
Education
Master of Business Administration (MBA) -
GLOBIS University
03.2025
Associate of Arts - Liberal Arts - Arts
Irvine Valley College
03-2026
Bachelor of Arts - English Literature
Doshisha University
03.2011
Skills
- Game and Anime Production
- Marketing and Promotion
- Community Management
- Project Management
- Branding and Negotiation
- Digital Marketing and Analytics
- Localization and Translation
- Budget Management
- Consumer Engagement
- Student motivation strategies
- Native japanese proficiency
- Lesson planning
- Online teaching experience
Additional Information
- Patent: Program, Information Storage Medium, Game System, and Input Instruction Device Patent Information Issued: April10,2014
- Calligraphy Master:25 years of experience in calligraphy, with certifications as a master teacher, currently teaching in the U.S.
- Publication: Contributed to the book "Game Development with Unity: Learning Playable Algorithms," published with a group of my company.
Languages
Japanese: Native
English: Intermediate
Timeline
Japanese Language Teacher
NATIVE CAMP PTE. LTD
05.2024 - Current
Anime Producer
Bandai Namco Filmworks Inc.
04.2021 - 03.2023
Game Producer, Marketer, Promoter
Bandai Namco Entertainment Inc.
04.2011 - 03.2021
Bachelor of Arts - English Literature
Doshisha University
Master of Business Administration (MBA) -
GLOBIS University
Associate of Arts - Liberal Arts - Arts
Irvine Valley College
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