Summary
Work History
Education
Skills
Volunteer Experience
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Harvey T. Wheeler Jr.

Harvey T. Wheeler Jr.

Advertising And Marketing
Saint Charles,MI

Summary

Energetic and organized with knack for leadership and problem-solving. Well-versed in strategic planning and operational efficiency, along with strong analytical and communication skills. Committed to driving team success and achieving organizational goals.

Work History

Product Specialist

GM
Warn, Michigan
08.2024 - Current
  • Researched product's technical specifications and accurately communicated information
  • Collaborated with cross-functional teams to streamline product development processes
  • Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers
  • HUMMER EV and Sierra EV subject matter expert on everything EV

Product Insight Manager

LEO BURNETT
Troy, Michigan
9 2022 - 08.2024
  • Current product specialist on HUMMER EV / GMC Sierra EV / Buick Encore GX / Buick Envista
  • Work with other agency stakeholders to ensure product accuracy of vehicle platforms
  • Electric Vehicle industry expert who uses extensive automotive knowledge to help create marketing materials
  • Works hand-in-hand with GM Legal Department to ensure the accuracy of claims
  • Proven record of accomplishing multiple tasks within established time-frames
  • Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads

Associate Director of Product Integration and Compliance

MAKERHOUSE
05.2022 - 09.2022
  • Managed Ford SUV / CUV Product Information Group
  • Implemented department procedures
  • Reviewed marketing materials for product correctness and feature availability
  • Worked on the successful launch of Ford Bronco, including website, social media, and event coordination
  • Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools
  • Mentored junior staff members, guiding professional development opportunities and career progression paths within the company

Senior Product Specialist

UNION ADWORKS / ES3
05.2014 - 05.2022
  • Wrote marketing claims and briefs based on research
  • Presented marketing claims along with supporting documentation to the Legal Department for approval
  • Created vehicle standard and available feature charts based on dealer code guides
  • Reviewed and verified product accuracy for dealer customer catalogs, dealer training documents, and other retail-facing materials
  • Verified vehicle specifications, and art and ensured vehicle information was product-correct

Senior Product Specialist

LEO BURNETT
08.2013 - 05.2014
  • Responsible for product correctness of Chevrolet Heavy Duty pickups
  • Worked with GM Legal Department to substantiate pickup truck claims
  • Created and maintained specification charts, including towing, payload, and standard equipment lists
  • Reviewed all consumer-facing materials for product correctness
  • Ensured Chevrolet Heavy Duty pickup brand messaging was properly implemented
  • Implemented risk mitigation strategies during product development stages, minimizing potential issues before launch

Senior Product Specialist

LATCHA + ASSOCIATES
01.2008 - 08.2013
  • Verified with Ford Truck engineer's payload and towing specifications
  • Gathered competitive information for substantiation of claims for marketing
  • Worked with Ford Motor Company's domestic and international marketing
  • Verified product correctness in all printed advertising material for Ford Trucks
  • Traveled to Ford of Europe to meet with Ford regional Product Planners

Senior Product Specialist / Photo Fleet

BBDO DETROIT
01.2005 - 01.2008
  • Verified product correctness for all advertising media
  • Wrote technical documents for both account and creative teams, ensuring they understood features, attributes, and competitive advantages
  • Collected and analyzed data from a variety of sources to create detailed market research reports for top-level decision-makers
  • Traveled extensively across the country to photo shoot locations
  • Translated engineering technical information, explaining how various systems worked and their competitive advantages

Service Advisor

YOUNG CHEVROLET CADILLAC
03.2002 - 01.2005
  • Consulted with customers about concerns regarding their vehicle
  • Managed employees in a world-class service department
  • Prepared estimates for repairs needed
  • Was awarded a customer service bonus for achieving 100% customer satisfaction
  • Followed up with customers to offer additional support and check resolution satisfaction
  • Handled customer issues with confidence, using complex problem-solving to provide effective resolutions

Junior Copywriter / Traffic Coordinator / Mailroom

DONER ADVERTISING
06.2000 - 03.2002
  • Wrote creative advertising copy and created production estimates
  • Routed all pieces of creative materials to keep timelines and managed steady workflow
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
  • Researched and developed media buying plans, prioritizing cost-effective content with maximum impact
  • Worked with and maintained media purchasing budgets

Porter/Wash Rack Assistant

YOUNG CHEVROLET CADILLAC
06.1991 - 06.2000
  • Worked with all departments as needed through high school and college years

Education

Bachelor of Arts - Advertising

Michigan State University
East Lansing, MI
05.1996 - 05.1999

Skills

Brand Management

Volunteer Experience

Albee Township Fire Department, Albee, MI

Certified Firefighter 


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Harvey T. Wheeler Jr.Advertising And Marketing
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