Hasaan Brown
Plainsboro,NJ
Summary
Hardworking and reliable Digital Marketing professional with 20+ years experience utilizing digital marketing strategies to design and implement Account Based Marketing (ABM) campaigns. Offering strong expertise building integrated ABM campaigns with paid search, paid social, and display advertising while leveraging marketing automation to build fluid, "always-on" campaigns. Data-driven leader, working to accelerate growth and performance to meet campaign goals.
Overview
15
15
years of professional experience
Work History
Digital Marketing Consultant
Independant Consultant
12.2015 - Current
- Developed and managed SEM and ABM programs for companies including Kentico, ConnectWise, ProspectNow, Buildout, ToolWatch, SafetyReports, Dizzion, Core Higher Education Group, Otto, CitiBank, IQ Media, and more.
- Identified new opportunities in highly competitive marketplaces to develop sophisticated strategy to include content marketing & lead nurturing to focus top of sales funnel
Performance Marketing Director (SEM/Paid Social/SEO)
Dodge Data & Analytics
05.2016 - 11.2023
- Has driven results - year over year growth; Direct/Organic: 19% lead growth, 105% sales opportunity growth, 405% revenue growth. Paid media: 35% revenue growth
- Company ABM Leader
- Implemented ABM (Account Based Marketing) tactics for targeted audience segments to drive personalized, integrated multi-channel marketing campaigns
- Utilized lead to account mapping, intent data, predictive analytics, reverse IP lookup and content marketing as ABM tactics to stimulate engagement of targeted roles at targeted accounts to move down funnel
- Implemented web analytics and improved lead tracking to identify best performing campaigns in Salesforce and improve poorly performing campaigns
- Through improved tracking and analytics dramatically increased lead volume while also reducing cost per lead and improving lead quality
- Implemented paid social campaigns on Facebook and LinkedIn using advanced customer matching tactics
- Tested GMail ads, YouTube ads, Google Display Network, Content Marketing, and other tactics
Director, Paid Search
IPG Mediabrands
03.2014 - 11.2015
- As director, managed client communication and strategy for clients Sandoz, Vantiv, Honda, Miller-Coors, United States Navy, Morgan Stanley, Applebee's, iHOP, Six Flags, St. Petersburg/Clearwater Area Convention & Visitors Bureau, Synovus Bank
- Developed several case studies demonstrating performance improvement for multiple clients involving RLSA/Remarketing, Conquesting, Google Display Network, Mobile optimizations, Google Bid Strategies, Facebook Paid Social, Mobile App Install ads, and more
- Participated in business development and pitch work
- Managed direct reports
Online Marketing Manager
Vocus
04.2011 - 03.2014
- Managing 15MM annual B2B pay per click budget across 11 accounts
- Increased annual leads 75% from 160k – 280k
- Decreased annual cost per lead 18%
- Developed sophisticated remarketing and lead nurturing strategies
- Developed new marketing strategies to increase company bottom line including content marketing, co-branding, cross promotion
- Managed team of three pay per click specialists
Search Engine Marketing Consultant
Discovery Communications
11.2009 - 06.2010
- Engaged in developing articles for article marketing strategy to increase back links by 75% to Discovery Education's web site
- Developed written online marketing strategies for Discovery Education web site, in addition to other Discovery micro-sites and Discovery sponsors
Education
Some College (No Degree) - Computer Information Technology & Computer Information Science
University Of Maryland - College Park
College Park, MDSkills
- B2B and SaaS Marketing
- PPC Campaign Management
- Lead Generation Marketing
- Account Based Marketing
- Entrepreneurial Marketing Expertise
- Google Analytics
- Experienced in Marketing Automation Tools
- Campaign Strategy Development
- Analytical Decision Making
- Maximizing Return on Investment
Current MarTech
Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Zapier, Eloqua, Marketo, Triblio/Foundry, Terminus, Conversica, Unbounce, Salesforce, Pardot, Leadsbridge, Google Analytics, MOZ, Semrush
Timeline
Performance Marketing Director (SEM/Paid Social/SEO)
Dodge Data & Analytics
05.2016 - 11.2023
Digital Marketing Consultant
Independant Consultant
12.2015 - Current
Director, Paid Search
IPG Mediabrands
03.2014 - 11.2015
Online Marketing Manager
Vocus
04.2011 - 03.2014
Search Engine Marketing Consultant
Discovery Communications
11.2009 - 06.2010
Some College (No Degree) - Computer Information Technology & Computer Information Science
University Of Maryland - College Park
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