Hasika Mallula
Peoria,IL
Summary
Strategic digital marketing professional with over 5 years of expertise in website strategy, UX/UI design, SEO, and analytics. Professional with strong expertise in analytics, well-prepared to drive impactful insights and strategic decision-making. Skilled in data analysis, statistical modeling, and data visualization, ensuring accurate and actionable results. Valued for collaborative approach, adaptability, and consistent achievement of team goals. Known for reliability and ability to meet evolving business needs effectively.
Overview
5
5
years of professional experience
Work History
GOOGLE ANALYTICS CONSULTANT
MERKLE SOKRATI
07.2022 - 01.2023
- Supported analytics implementation on websites or applications. Provided analytics domain expertise, consultation and troubleshooting internally and for customers.
- Developed predictive models to forecast sales trends, guiding effective decision-making processes.
- Assisted clients in understanding complex data sets through clear visualizations that emphasized key trends.
- Defined and executed measurement strategies for global brands, deploying advanced analytics solutions.
- Led A/B and multivariate testing for app and website optimizations, driving user engagement.
- Collaborated with developers to deploy data layers and enhance website tracking mechanisms.
- Conducted data analysis using BigQuery and SQL to deliver actionable business insights.
GOOGLE ANALYTICS SPECIALIST
GOOGLE
05.2020 - 07.2022
- Product Specialist and Mentor on Google Analytics 360. Perform in-depth analysis to assist clients with their GA360-related concerns. Tracking various key elements of websites via GTM, incorporating configuration of tags pushed from DoubleClick as well as migrating tags from Google Analytics.
- Conducted comprehensive performance audits and optimized campaigns for improved KPIs.
- Streamlined data accuracy and resolved discrepancies using Data Studio and BigQuery.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
DIGITAL MARKETING ADVISORY ANALYST
ACCENTURE
05.2019 - 05.2020
- Delivered end-to-end Google Analytics implementation for domestic and international clients.
- Supported SEO and CRO strategies, enhancing digital marketing ROI.
- Spearheaded cross-functional collaborations for successful project execution and delivery.
- Manage queries related to web/app implementation, tagging and QA for Google Analytics 360, Optimize, and GTM 360.
- Handling discrepancies with Google Products like Big Query, Google Analytics, Optimize, Display & Video 360, Campaign Manager, Search Ads 360, Google Ads, Google Ads Manager
- Analyze campaign data and adjust strategies to deliver maximum return on investment.
- Deliver the targets or metric set by the client (Google Inc.) with 100%.
- Troubleshooting GTM related issues and providing suggestion to the client in case of implementation and tracking.
DIGITAL MARKETING SPECIALIST
ETHIKA INSURANCE BROKING
01.2019 - 04.2019
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Increased ROI by 137% and reduced bounce rates from 66% to 24% by optimizing website designs.
- Managed SEO, email marketing, and social media campaigns to boost client engagement and lead generation.
- Developed strategic content plans aligned with marketing objectives, achieving significant performance improvements.
Freelancer
Ynot
08.2018 - 01.2019
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Negotiated contracts with both clients and vendors effectively, ensuring mutually-beneficial terms were agreed upon.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Created a website for a new startup company along with the yearly plan.
DIGITAL MARKETING SPECIALIST
ACCELERIZE360 PVT. LTD
11.2017 - 07.2018
- Increased ROI by 137% and reduced bounce rates from 66% to 24% by optimizing website designs.
- Managed SEO, email marketing, and social media campaigns to boost client engagement and lead generation.
- Developed strategic content plans aligned with marketing objectives, achieving significant performance improvements.
- Decreased bounce rates from 66% to 24% by introducing UI elements.
- Ability to manage and increase targeted traffic to websites through a variety of SEO techniques.
- Worked with the development team and make sure they make the SEO on page activities given by us.
- Competitor surveillance - Keep an eye on all the competitors and do the analysis every couple of weeks, and come up with a plan on how we can stand ahead of the competition.
Education
Master of Science - Data Science And Business Analytics
Bradley University
Peoria, IL12-2024
Bachelor of Science - Electronics And Communication Engineering
Gokaraju Rangaraju Institute of Engineering & Tech
Hyderabad, India05-2017
Skills
- Digital Marketing Tools: Google Analytics, GTM, BigQuery, Data Studio, Campaign Manager 360
- Web Development: HTML, CSS, JavaScript, wordpress
- Optimization & SEO: A/B Testing, Conversion Rate Optimization (CRO), SEO Audits
- Analytics & Reporting: Google Tag Manager, Tableau, Advanced Data Modeling
- MarTech Expertise: CRM Integration, CDP Management, Journey and Audience Building
- Certifications: Google Analytics Individual Qualification, R Language, SQL, Python
Accomplishments
- Twice awarded Best Individual Contributor at Accenture.
- Recognized for organizing a high-impact social campaign with exceptional client feedback.
Caterpillar Case Competition Winner – Bradley University 2024
- Developed a comprehensive go-to-market strategy for a hypothetical advanced sensor product designed to enhance predictive maintenance for excavator buckets.
- Conducted market segmentation, Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) analysis, and risk assessment.
- Built a 5-year financial model, including revenue forecasts, cost analysis, and profitability projections.
Timeline
GOOGLE ANALYTICS CONSULTANT
MERKLE SOKRATI
07.2022 - 01.2023
GOOGLE ANALYTICS SPECIALIST
GOOGLE
05.2020 - 07.2022
DIGITAL MARKETING ADVISORY ANALYST
ACCENTURE
05.2019 - 05.2020
DIGITAL MARKETING SPECIALIST
ETHIKA INSURANCE BROKING
01.2019 - 04.2019
Freelancer
Ynot
08.2018 - 01.2019
DIGITAL MARKETING SPECIALIST
ACCELERIZE360 PVT. LTD
11.2017 - 07.2018
Master of Science - Data Science And Business Analytics
Bradley University
Bachelor of Science - Electronics And Communication Engineering
Gokaraju Rangaraju Institute of Engineering & Tech
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