HASINI GUNTOJU

Certified Tableau Data Analyst with 3+ years of experience in analytics, dashboarding, and reporting across academic and corporate settings. Proficient in SQL, Python, Tableau, Power BI, and IBM Cognos, with a proven ability to deliver data-driven insights that support strategic decision-making. Demonstrated success in roles at Montclair State University, TechnInsights, and EY, applying analytical solutions to real-world business problems.

• Certified Tableau Data Analyst
• Celonis Academic Process Mining Fundamentals
• Seven Habits Franklin Covey

Montclair State University, Predictive Analysis of Netflix Content Trends:

• Led a team project analyzing Netflix's content library from 2008 to 2021, using PostgreSQL for data cleaning and preparation.
• Conducted data analysis to predict content categories (movies vs. TV shows) and identify viewer preferences.
• Delivered actionable insights that informed content strategy and helped optimize marketing efforts to increase viewer engagement and subscription rates.

Montclair State University, Data Science Salary Analysis:

• Led a data-driven project analyzing data science salary trends using Kaggle datasets and Tableau visualizations.
• Assessed the impact of factors such as remote work, job title, and company size on pay structures, and forecasted future salary trends in the data science field.
• Provided insights that helped stakeholders understand compensation dynamics and the interplay between geography, experience, and pay.

Montclair State University, UCI Bank Marketing Analysis:

• Analyzed a dataset from UCI on Portuguese bank marketing campaigns to predict client subscription likelihood for term deposits.
• Applied machine learning algorithms to build predictive models, optimizing marketing resources by targeting high-potential clients.
• Presented findings that provided data-driven recommendations to enhance marketing strategies and improve campaign effectiveness.