HASNAE BRIEL
Summary
Performance marketing specialist with 15+ years of experience driving digital acquisition, direct bookings, and revenue growth for hotels, OTAs, and travel brands across EMEA, LATAM, and the US. Expert in programmatic advertising, metasearch, and full-funnel paid media strategies. Strong commercial background, multilingual, and experienced in scaling performance-led campaigns and tech adoption in the travel sector.
Overview
20
20
years of professional experience
Work History
Founder & Digital Marketing Lead
Hasbritech
01.2021 - Current
- Built a digital marketing agency specialized in programmatic campaigns for hospitality and travel brands.
- Managed acquisition, media planning, execution, and optimization across upper, mid, and lower funnel.
- Designed and executed programmatic strategies improving direct bookings and ROAS for hotel clients.
- Led B2B client acquisition and partnerships with hotel chains, OTAs, and DMCs.
Business Development Manager (LATAM & US)
Affilired
01.2019 - 01.2020
- Expanded performance marketing services (CPS, CPC, programmatic) across LATAM and US markets.
- Acquired new hotel and tourism clients and managed onboarding, product integrations, and account strategy.
- Promoted API and tracking integrations to enhance performance and attribution.
- 25% of revenue generated in 2019.
Account & Sales Manager
Affilired
01.2013 - 01.2019
- Managed international hotel and tourism client portfolios across EMEA and MENA.
- Developed commercial proposals, negotiated contracts, and optimized performance marketing campaigns.
- Drove YoY revenue growth through upselling, partner expansion, and improved ROAS.
- Expanded agency presence into new international markets, securing first-time clients in multiple countries and generating significant new revenue streams.
- Closed high-value accounts that produced thousands in incremental revenue for both the agency and hotel partners
- Analyzed market trends and competitor activities to inform sales strategies and identify new opportunities.
- Developed strategic sales plans to enhance client acquisition and retention.
- Expanded agency presence into new international markets, securing first-time clients in multiple countries and generating significant new revenue streams. Increase of more than 30% of revenue.
- Closed high-value accounts that produced thousands in incremental revenue for both the agency and hotel partners
CEO & Founder
Mallorca Séjour
01.2006 - 05.2013
- Launched an OTA specialized in golf holiday packages for French-speaking markets.
- Built supplier partnerships, managed pricing, and executed digital acquisition campaigns.
- Oversaw booking engine integration and end-to-end performance marketing.
Moderator (Healthcare)
Economist Intelligence Unit
11.2022 - 04.2024
- Project moderation.
- Managed 2 daily interviews that I needed to transcribe.
Education
Bachelor - Applied Marketing
Université Blaise Pascal
France11.2025
DUGCE - Gestion Comptable des Entreprises
CUEFA Grenoble
Grenoble, FranceBTS Bureautique -
Lycée Louise Michèle
France09.1990
Skills
- Performance Marketing
- Programmatic
- CPC optimization
- CPL optimization
- CPA optimization
- Retargeting
- Audience segmentation
- Full-funnel strategy
- GA4
- GTM
- Travel Distribution
- Partnerships
- Hotel chains
- OTAs
- DMCs
- Metasearch
- API integrations
- B2B demand generation
- Tech
- Analytics
- Salesforce
- HubSpot
- SAP
- Looker Studio
Accomplishments
- Business Development -Expanded agency presence into new international markets, securing first-time clients in multiple countries and generating significant new revenue streams.
Languages
French (Native)
Spanish (Bilingual)
English (Fluent)
Arabic (Native)
German (C1-C2)
Timeline
Moderator (Healthcare)
Economist Intelligence Unit
11.2022 - 04.2024
Founder & Digital Marketing Lead
Hasbritech
01.2021 - Current
Business Development Manager (LATAM & US)
Affilired
01.2019 - 01.2020
Account & Sales Manager
Affilired
01.2013 - 01.2019
CEO & Founder
Mallorca Séjour
01.2006 - 05.2013
DUGCE - Gestion Comptable des Entreprises
CUEFA Grenoble
Bachelor - Applied Marketing
Université Blaise Pascal
BTS Bureautique -
Lycée Louise Michèle
Core Skills
Programmatic (DV360, Adform), CPC/CPL/CPA optimization, retargeting, audience segmentation, full-funnel strategy, GA4, GTM, Hotel chains, OTAs, DMCs, metasearch (GHA, Tripadvisor, Trivago), API integrations, B2B demand generation, Salesforce, HubSpot, SAP, Looker Studio, Excel, Photoshop, Market expansion (LATAM/EMEA/US), negotiation, pipeline development, revenue growth