Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic

Hassan Raza

Toronto

Summary

Results-driven digital marketing professional with over 5 years of experience in creating and executing data-driven campaigns, managing multi-channel strategies, and delivering measurable growth for brands. Proven track record in SEO, social media management, analytics, and brand development. Founder and Director of Vertex Minds, delivering marketing solutions for diverse industries. Adept at building brand awareness, improving engagement, and driving customer acquisition through innovative digital strategies.

Overview

6
6
years of professional experience

Work History

Founder & Director of Marketing

Vertex Minds
11.2019 - Current
  • Developed and executed digital strategies across multiple channels to increase client sales and brand awareness.
  • Managed social media accounts, content calendars, and engagement for clients, increasing engagement rates by up to 200%.
  • Analyzed campaign metrics to optimize ad performance and deliver measurable ROI.
  • Collaborated with external agencies for paid ad campaigns, ensuring alignment with promotional schedules.
  • Designed and launched websites, improving SEO rankings and online visibility for small and medium-sized businesses.
  • Researched industry trends to develop competitive and creative marketing strategies for clients.

Social Media Account Manager

Healthy Planet
07.2020 - 02.2023
  • Managed content creation, scheduling, and engagement monitoring for multiple social media platforms.
  • Designed targeted ad campaigns that increased audience reach by 150% and boosted sales conversions.
  • Prepared monthly analytics reports to assess campaign success and identify growth opportunities.
  • Contract

Marketing Specialist

Infinity Auto Collision and Tires Distributor
03.2023 - 04.2025
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
  • Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
  • Boosted online engagement by optimizing website content for SEO.

Freelance Graphic & Marketing Designer

Various Clients
01.2020 - Current
  • Created visual content and marketing materials for businesses in retail, e-commerce, and service industries.
  • Delivered branding packages for startups, resulting in successful launches and market presence.

Education

Postgraduate Diploma - Computer Networking Systems

Seneca College
Toronto, ON
01.2023

Skills

  • Digital Marketing Strategy & Execution
  • Social Media Management & Content Scheduling
  • SEO & SEM Campaigns (Google & Meta Ads)
  • Digital Analytics & Reporting (Google Analytics, Meta Business Suite)
  • Brand Development & Creative Content Design
  • Collaboration with Agencies & Cross-Functional Teams
  • Project Management & Campaign Optimization
  • Industry & Competitor Research
  • Teamwork skills
  • Concept development
  • Computer literate

Awards

Most Outstanding Media Producer – Sardar Brothers Enterprises (2024)

Recognized for exceptional creativity and execution in media production, delivering high-quality campaigns that increased audience engagement and brand visibility.

Event Management Excellence Award – Healthy Planet (2021)
Honored for successfully planning, coordinating, and executing high-impact company events, resulting in record attendance and positive brand exposure.

Timeline

Marketing Specialist

Infinity Auto Collision and Tires Distributor
03.2023 - 04.2025

Social Media Account Manager

Healthy Planet
07.2020 - 02.2023

Freelance Graphic & Marketing Designer

Various Clients
01.2020 - Current

Founder & Director of Marketing

Vertex Minds
11.2019 - Current

Postgraduate Diploma - Computer Networking Systems

Seneca College

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