Hassan Shah

• Managed product listings on top marketplaces: Amazon, Walmart, eBay, Faire, and Mercari.
  Optimized SEO and handled PPC campaigns to enhance seller performance.
  Conducted keyword research and crafted high-converting product descriptions.
  Implemented A+ content and storefront designs to boost visibility and conversions.
  Oversaw order fulfillment, returns, customer support, and inventory synchronization across platforms.
  Executed Facebook and Instagram ad campaigns, achieving consistent six-figure monthly revenues.
  Spearheaded CRO strategies, increasing checkout conversion rates by up to 35% across all channels.
  Developed full-funnel strategies integrating email marketing with paid advertisements for improved retention.

• Launched and managed over 20 e-commerce stores across Shopify, Amazon, Walmart, and eBay.
  Increased sales and product visibility on Amazon and Walmart through advanced SEO and strategic advertising.
  Managed paid ad campaigns exceeding $50K monthly budgets on Facebook, Instagram, Google Ads, and TikTok.
  Achieved ROAS of 3X–7X through optimized advertising strategies.
  Streamlined operations with automated tools for inventory management and multi-channel fulfillment.
  Boosted store conversion rates by over 30% through UX enhancements and A/B testing.
  Developed retention marketing strategies utilizing email automation and retargeting ads.

• As an Audit Officer, I was responsible for conducting financial and operational audits across various cities, focusing on distributor-level activities and ensuring alignment with head office records.
  Key Responsibilities:
  Visited distributors in multiple cities to verify and reconcile account data with head office records.
  Audited inventory levels, processed inventory claims, and investigated discrepancies in stock and sales reports.
  Ensured accuracy in sales, receivables, and return entries to maintain clean, transparent ledgers.
  Assessed internal controls and provided actionable feedback to improve financial practices and distributor coordination.
  Prepared audit reports with findings and recommendations for senior management.
  This role enhanced my field audit experience and deepened my understanding of distribution networks, inventory management, and real-time financial reconciliation.

Experienced Accountant at JDW Sugar Mills Ltd with a focus on the Sugarcane Department. Responsible for managing grower records, handling sugarcane procurement data, and ensuring accurate and timely payment processing to growers. Skilled in maintaining financial accuracy, reconciling accounts, and supporting transparent grower relations through efficient accounting systems. Known for attention to detail, confidentiality, and smooth handling of high-volume transactions in a time-sensitive environment.