Lulwa Al Qadi
Senior Events & Brand Strategy Specialist
Doha
Summary
Professional with deep expertise in customer engagement, ready to drive impactful results. Proven ability to foster team collaboration and adapt to evolving needs. Skilled in relationship management, strategic planning, and effective communication, ensuring client satisfaction and business growth. Reliable, results-driven, and adept at navigating complex challenges.
Overview
17
17
years of professional experience
2
2
Languages
Work History
Customer Engagement Manager
Msheireb Properties
11.2023 - Current
- Spearheaded community engagement initiatives, collaborating with tenants to integrate them into the city's event calendar, enhancing participation and driving customer engagement.
- Developed and implemented sustainable marketing content, including a sustainability-focused apartment video, streamlining the viewing process, and educating prospective tenants on the city's smart and eco-friendly features.
- Revamped marketing materials, including retail promotions, newsletters, and digital, barcode-enabled asset catalogues, modernizing presentation and facilitating easy access.
- Strengthened tenant collaboration by co-creating promotional strategies aligned with city-wide events and campaigns, boosting mutual visibility and engagement.
- Worked closely alongside other departments-sales/marketing/IT-ensuring seamless information sharing and collaboration towards common goals.
- Consulted with teams on established best practices and process improvements.
Asset Marketing Manager
Msheireb Properties
01.2022 - 01.2023
- Enhanced community engagement by collaborating with tenants to integrate them into the city's event calendar, fostering increased participation and driving higher footfall and customer spending.
- Developed sustainable marketing content, including a sustainability-focused apartment video, educating prospective tenants on the city's smart and eco-friendly features.
- Revamped marketing materials, including the development of a retail promotions newsletter and the enhancement of asset catalogues, introducing digital, barcode-enabled catalogues to facilitate easy access and modernize presentation.
- Strengthened tenant collaboration by working closely with tenants to co-create promotional strategies, aligning their offerings with city-wide events and campaigns to boost mutual visibility and engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Conducted market research to identify trends and positioning strategies.
Events Manager
Msheireb Properties
01.2020 - 01.2022
- Executed numerous successful events, including virtual events such as the Gulf Sustainable Urbanism Book Launch with Harvard University during the 2020 lockdown.
- Delivered local and international exhibitions such as MAPIC, MIPIM, Expo Real, QREX, and Cityscape for consecutive years.
- Implemented a new events strategy based on a new brand repositioning for Msheireb Downtown Doha for 2020–2021.
- Hosted FIFA World Cup 2022 cultural experiences throughout downtown, including light projections, ticket sales centres, and trophy tour experiences.
- Launched the Doha Design District Virtual Summit, generating significant online engagement and viewership.
- Reduced event spend by 35% by negotiating cost-effective plans with vendors for the annual sustainable event in partnership with Earthna during Qatar’s Sustainability Week 2021.
- Skillfully negotiated contracts with venues, saving clients money while maintaining high-quality standards for events spaces.
- Enhanced attendee experience by meticulously planning and executing engaging event agendas.
Branding and Events Manager
Msheireb Properties
01.2017 - 01.2020
- Managed the brand architecture of Msheireb Properties and events and activations around Msheireb Downtown Doha.
- Strategized, planned, and executed events such as the Asian Cup 2018 and the Gulf Cup 2019.
- Launched virtual events during lockdown, including the Gulf Sustainable Urbanism Book Launch with Harvard University and the Doha Smart Cities Summit.
- Launched MP’s books in the UK, including the Architecture book and the Heritage Houses book, organizing speaking sessions and workshops.
Branding and Production Manager
Msheireb Properties
01.2015 - 01.2017
- Managed the brand architecture of Msheireb Properties, overseeing annual tenders for company giveaways based on the company's vision and values.
- Led the branding of AlWadi Hotel and Zulal Wellness Resort.
- Managed the opening of Msheireb Museums in 2015.
- Managed continuous improvement initiatives to drive gains in quality, flow, and output.
- Conducted root cause analysis on production issues, devising corrective actions to prevent recurrence.
- Monitored team budgets to keep projects on task and avoid waste.
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Mentored junior staff members on best practices in production management, cultivating a skilled workforce capable of tackling complex challenges headon.
Senior Graphic Designer / Designer
Msheireb Properties
01.2008 - 01.2015
- Responsible for conceptualization and implementation of design solutions that meet marketing strategies from concept to completion.
- Contributed to the branding of Dohaland, Msheireb Properties, and Msheireb Downtown Doha.
- Led the branding of AlWadi Hotel and Zulal Wellness Resort.
- Managed the opening of Msheireb Museums in 2015.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Explored new techniques in graphic design trends keeping abreast of industry advancements.
Education
Bachelor of Fine Arts - Visual Communication
Virginia Commonwealth University Qatar
01.1999 - 1 2003
Skills
Visionary Leadership
Strategic Planning
Event Management
Content creation
Project management
Budget management
Stakeholder management
Problem solving
Team leadership
Interests
Fashion and Styling
Philosophy
Sociology
Psychology
Awards
- Certificate of Appreciation – Msheireb Downtown Doha / Museums Opening 2015
- Certificate of Appreciation – Msheireb Downtown Doha / Hotel Openings 2019
- Certificate of Appreciation – Msheireb Properties / MEC Opening 2010
- Employee Recognition Award – Gold Trophy 2015
- Employee Recognition Award – Gold Trophy 2020
Professional Development
NextGen Leadership Development Program, 05/31/25, Completed a comprehensive leadership development program, enhancing strategic thinking, decision-making, and leadership skills.
Timeline
Customer Engagement Manager
Msheireb Properties
11.2023 - Current
Asset Marketing Manager
Msheireb Properties
01.2022 - 01.2023
Events Manager
Msheireb Properties
01.2020 - 01.2022
Branding and Events Manager
Msheireb Properties
01.2017 - 01.2020
Branding and Production Manager
Msheireb Properties
01.2015 - 01.2017
Senior Graphic Designer / Designer
Msheireb Properties
01.2008 - 01.2015
Bachelor of Fine Arts - Visual Communication
Virginia Commonwealth University Qatar
01.1999 - 1 2003
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