Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Hassane Soumahoro

New York,NY

Summary

Dynamic and results-driven Sales Executive specializing in programmatic advertising, recognized for penetrating challenging, untapped markets and revitalizing dormant client relationships. Proven track record of consistently surpassing sales quotas through strategic prospecting and leading my team in new business development and deal generation. Proficient in managing the complete sales cycle, including pipeline creation, negotiation, campaign execution, and fostering long-term client retention. Committed to delivering exceptional value and driving revenue growth in competitive environments while adapting to evolving market demands.

Overview

3
3
years of professional experience

Work History

Sales Executive (Account Executive & Account Manager)

Triplelift
10.2023 - Current
  • Exceeded quota by over 58%, generating $1,502,100 in ad spend against a $950,000 sales target.
  • Generated 261 new campaigns and negotiated preferred partnership deals to drive new business.
  • Partnered with a diverse portfolio of agencies, including DAC Group, Brunneworks, NP Digital, The Shipyard, and Bully Pulpit International, to secure campaigns for brands such as McDonald's, Meta, Starbucks, AARP, Penske, and Moderna.
  • Served as a key source of feedback for cross-functional teams, leveraging diverse insights from net-new business to inform strategy and product development.

Sales Development Representative (Account Executive & Account Manager)

Triplelift
10.2023 - 10.2024
  • Exceeded quota by 15%, generating $316,223 in ad spend against a $275,000 target.
  • Initiated 101 new campaigns with net-new accounts and successfully reactivated dormant accounts.
  • Partnered with numerous independent agencies (e.g., Reingold, DAC Group, Ptarmigan Media, Booyah) to secure campaigns for top brands, including the US Department of Health & Human Services, NJ Lottery, and Goldman Sachs.
  • Acted as a crucial source of market feedback for product and strategy teams by capturing diverse opinions from new accounts.

Leasing Associate

TF Cornerstone
02.2023 - 10.2023
  • Converted 20% of tours into signed leases, leading the building with 11% higher conversion than peers.
  • Managed 100+ tenant interactions, providing excellent customer service and leasing support.

Content Analyst

Dow Jones
05.2022 - 11.2022
  • Provided tailored news and industry insights to a pod of 5 clients, with one remarking that the content felt "like I was in their minds" due to its relevance.
  • Optimized content strategies for the flagship Factiva product, ensuring the highest quality information was delivered to key accounts such as Mary Kay.
  • Engaged directly with customers to identify their needs and concerns, which informed content curation and product support, ultimately increasing client satisfaction.

Education

Bachelor of Arts - Television, Radio, and Emerging Media

Brooklyn College, City University of New York
Brooklyn, NY
05-2021

Skills

  • Adtech industry knowledge
  • Optimization strategies
  • Salesforce proficiency
  • Outreach
  • Advanced Excel proficiency
  • Service excellence
  • Strategic networking skills
  • Client relationship management
  • Strategic prospecting
  • Pipeline management
  • Value-based selling
  • Consistently surpasses sales targets

Affiliations

  • All Things Advertising: Active member of NYC's premier adtech networking group.
  • Industry Events: Regularly attend digital marketing events to expand professional network, build rapport, and stay current on market trends.

Timeline

Sales Executive (Account Executive & Account Manager)

Triplelift
10.2023 - Current

Sales Development Representative (Account Executive & Account Manager)

Triplelift
10.2023 - 10.2024

Leasing Associate

TF Cornerstone
02.2023 - 10.2023

Content Analyst

Dow Jones
05.2022 - 11.2022

Bachelor of Arts - Television, Radio, and Emerging Media

Brooklyn College, City University of New York

Similar Profiles

CREATE PROFILE