Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Timeline
Generic

Hau Le

Rock Hill,SC

Summary

Forward-thinking professional with deep understanding of resolving customer problems with efficiency and civility. Expert in product issues with dedication to increasing productivity through close analysis of tasks. Proven history of increasing customer satisfaction.

Overview

15
15
years of professional experience

Work History

Project Coordinator

QEMS INC
Rock Hill, South Carolina
09.2024 - Current
  • Managed communication channels between various teams involved in the execution of complex projects.
  • Identified project needs by reviewing project objectives and schedules.
  • Resolved conflicts among team members by providing creative solutions that addressed all parties' needs.
  • Ensured compliance with relevant regulations or standards when executing projects across multiple regions.

Marketing & Digital Marketing Specialist

TKM Marketing Inc
08.2021 - 07.2024
  • Monitored and reported on competitor digital marketing activities to identify opportunities for differentiation.
  • Conducted A and B testing to improve user experience on websites.
  • Developed strategies for paid search campaigns across multiple channels including Google AdWords.
  • Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
  • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.

Digital Marketing Specialist

Phillip Morris International
08.2019 - 11.2021
  • Analyzed consumer behavior data using analytics tools such as Google Analytics.
  • Utilized CRM tools to segment audiences and personalize digital marketing messages.
  • Implemented A/B testing for email and landing page optimization to increase conversion rates.
  • Created engaging content for social media platforms, including Facebook, Twitter, and Instagram, to foster community growth.

Integrated Marketing

Abbott
05.2017 - 08.2019
  • Planned and executed integrated marketing campaigns that included traditional and digital initiatives.
  • Integrated marketing automation systems with CRM systems such as Salesforce or Dynamics 365.
  • Created cross-functional teams to develop integrated marketing plans for new products and services launches.
  • Integrated new technologies into existing digital marketing strategies to keep up with market changes.

Integrated Marketing

Nestle
03.2012 - 05.2015
  • Delivered integrated marketing and advertising campaigns, promotional builder events and trade shows.
  • Leadership role in developing an integrated marketing plan that included traditional and digital tactics targeting global markets.
  • Collaborated with other departments to create integrated marketing strategies that align with corporate goals.
  • Integrated new technologies into existing digital marketing strategies to keep up with market changes.

Marketing Consultant

Yahoo! Inc.
10.2009 - 04.2012
  • Addressed marketing needs of customers by creating and designing ads that promoted goods and services of advertisers.
  • Developed and managed budgets for marketing campaigns, ensuring cost-effectiveness.
  • Participated in community outreach initiatives to strengthen relationships between church and community.

Education

Certificate - Digital & ECommerce

Google Digital & ECommerce Certificate
US
02-2025

Bachelor of Arts -

National University
Vietnam
07-2002

Skills

  • Forecasting
  • Performance monitoring
  • Agile projects
  • Critical thinking
  • Quality assurance
  • Systems optimization
  • Technical analysis
  • Risk analysis and management
  • Project coordination
  • Relationship building
  • Strategic planning

Affiliations

  • I love adventure travel and gardening. Outside of work, I also like to stay active by playing tennis and table tennis. In addition, I enjoy running as well.
  • Family first

Accomplishments

  • Yahoo! You Rock Award
  • Nestle best campaign (Milo)
  • Abbott - GM award for the best Digital initiative
  • Phillip Morris International - Best Digital Campaign

Languages

English
Professional

Timeline

Project Coordinator

QEMS INC
09.2024 - Current

Marketing & Digital Marketing Specialist

TKM Marketing Inc
08.2021 - 07.2024

Digital Marketing Specialist

Phillip Morris International
08.2019 - 11.2021

Integrated Marketing

Abbott
05.2017 - 08.2019

Integrated Marketing

Nestle
03.2012 - 05.2015

Marketing Consultant

Yahoo! Inc.
10.2009 - 04.2012

Certificate - Digital & ECommerce

Google Digital & ECommerce Certificate

Bachelor of Arts -

National University

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