HAU YI LAW
Kent
Summary
I am a Kent State University student majoring in fashion merchandising with a leadership minor. Drawing from both my academic studies and practical experience, I have honed skills in trend forecasting, retail strategy, and brand management. I am proficient in market analysis, visual merchandising, and inventory management, with a keen attention to detail and strong communication abilities. I am committed to staying updated on industry trends to drive sales and enhance the customer experience.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Fashion E-commerce Intern
Curated For You
06.2023 - 08.2023
- Curated Collections: Creating product assortments tailored to specific customer groups, considering trends and preferences
- Product Recommendations: Using customer data to suggest personalized products, enhancing the shopping experience and boosting sales.
- Strategic Intelligence: Analyzing market trends, competitor activities, and consumer behavior to inform business decisions.
Assistant Media Director
IM Interior Design
11.2020 - 08.2021
- Collaborate with clients and internal teams to understand campaign objectives and target audiences.
- Conduct research and analysis to identify media trends, audience behavior, and competitor activities.
- Maximized advertising reach by efficiently allocating budgets across various media channels
Summer Sales Associate
Lane Crawford IFC Mall
05.2019 - 08.2019
- Increased customer satisfaction by providing exceptional service and addressing inquiries in a timely manner.
- Boosted sales through effective product demonstrations and personalized recommendations for customers.
Administrative Assistant
AIA Group Limited
06.2018 - 09.2018
- Responsible for coordinating meeting and group arrangements including schedule a calendar
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
Education
Bachelor of Arts - Fashion Merch
Kent State University
Ohio, Kent 05.2024
Associate of Arts - Fashion Design
Pierce College
Lakewood05.2019
Skills
- Microsoft Office Suite Expertise: Excel, Power Point and Word
- Adobe Creative Suite Expertise: Kaledo Weave, Knit & Print
- Color theory understanding
- Fashion Trend Forecasting
- Fluency in Cantonese, Mandarin, English and Japanese
- Collaboration and Teamwork
- Leadership and Public Speaking
- Marketing and Branding
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Japanese
Limited Working
Korean
Limited Working
Certification
- Certified Fashion E-commerce, Curated For You - [June 2023-Aug 2023]
Timeline
Fashion E-commerce Intern
Curated For You
06.2023 - 08.2023
Assistant Media Director
IM Interior Design
11.2020 - 08.2021
Summer Sales Associate
Lane Crawford IFC Mall
05.2019 - 08.2019
Administrative Assistant
AIA Group Limited
06.2018 - 09.2018
Bachelor of Arts - Fashion Merch
Kent State University
Associate of Arts - Fashion Design
Pierce College
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