Haven France
Charlotte,NC
Summary
Creative professional with solid track record in driving impactful design initiatives and fostering innovative solutions. Known for effectively collaborating with team members and adapting to evolving project demands. Expertise in brand development and creative direction, ensuring high-quality results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
CONTENT AND BRAND DEVELOPER
Haven France Studio LLC
08.2014 - Current
- Developed key partnerships that resulted in increased brand visibility and market penetration for diverse clients in various industries since 2014
- Created compelling visual assets, websites and marketing resources that resonated with target audiences, boosting brand engagement rates on social media platforms
CONTENT DESIGNER AND MARKETING STRATEGIST (CONTRACT)
Beck Aesthetic Surgery
12.2024 - 06.2025
- Crafted compelling reels and static social content that resonated with target audiences, leading to higher conversion rates and customer satisfaction
- Analyzed campaign performance and produced recommendations to optimize patient acquisition and online engagement
- Streamlined content creation using AI-powered tools reducing content turnaround time by 40%
CREATIVE CONTENT DESIGNER AND STRATEGIST (CONTRACT)
ShotTracker
06.2024 - 12.2024
- Increased engagement rates by 35% through the creation of visually striking, platform-optimized content
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all content platforms
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition
- Optimized posting schedules based on platform-specific analytics to maximize content visibility
CREATIVE CONTENT DESIGNER AND BRAND MARKETING STRATEGIST
National Association of Basketball Coaches
06.2022 - 06.2024
- Produced event-specific content and managed social media coverage for major national sporting events, including:
- 2023 NCAA Final Four Convention & Reese’s Men’s Final Four Game – Houston, TX
- 2023 NCAA Hall of Fame Classic – Kansas City, MO
- 2023 Brooklyn Showcase – Brooklyn, NY
- 2024 NAAC Final Four Convention – Phoenix, AZ
- 2024 NCAA Reese’s Men’s Final Four Game – Phoenix, AZ
- Coordinated with event partners, sponsors, and surge team members in Barclays Center, T-Mobile Center, George R. Brown Convention Center, Phoenix Convention Center, State Farm Stadium, and NRG Stadium
SOCIAL CONTENT DESIGNER (CONTRACT)
Orange Twist Med Spas
05.2023 - 05.2024
- Partnered with the marketing team to produce targeted campaign content, contributing to a 20% increase in ad click-through rates and higher lead conversions
- Created visually appealing and impactful graphic designs for various marketing materials
DIRECTOR OF CREATIVE CONTENT (CONTRACT)
Duke University Athletics
06.2021 - 06.2022
- Designed eye-catching graphics to support written content, enhancing visual appeal and boosting audience engagement levels
- Directed and captured the First Annual Duke Football Alumni Party that drew an attendance of over 130 guests
DIRECTOR OF CREATIVE CONTENT
Florida Atlantic University Football
06.2019 - 08.2020
- Directed the enhancement of creative workflows across the athletic department, driving elevated efficiency
- Produced and captured engaging graphics and video content
- Designed National Signing Day marketing materials and directed social media with 90,000+ viewers/engagement
GRAPHIC DESIGNER
East Carolina University Football
08.2016 - 05.2019
- Conceptualized and created designs for print materials, banners, billboards, and social posts
- Created National Signing Day marketing materials, orchestrating a social media campaign that garnered engagement from 70,000+ viewers/engagement
Education
MBA - Marketing Emphasis
Florida Atlantic University
Boca Raton, FL05-2021
Bachelor of Science - Marketing
East Carolina University
Greenville, NC05-2019
Skills
Technical Skills
Design Software: Adobe Photoshop, Illustrator, InDesign, Lightroom, Canva
Video & Motion Tools: CapCut, Runway ML
Web & Coding: WordPress, Squarespace, WIX, HTML, CSS
AI Tools: ChatGPT, Midjourney, Adobe Firefly
Email Marketing: Mailchimp, Beefree, Constant Contact
Creative & Marketing Skills
Graphic Design
Social Media Management
Creative Direction
Brand Strategy
Campaign Development & Advertising
Content Creation (short-form video, print, and digital)
Copywriting
Analytics
CRM Management
Marketing Communications
Certification
Adobe Creative Cloud: Photoshop & Illustrator Essentials
Adobe Education Exchange (2021)
Google Digital Garage: Fundamentals of Digital Marketing – Google (2020)
Timeline
CONTENT DESIGNER AND MARKETING STRATEGIST (CONTRACT)
Beck Aesthetic Surgery
12.2024 - 06.2025
CREATIVE CONTENT DESIGNER AND STRATEGIST (CONTRACT)
ShotTracker
06.2024 - 12.2024
SOCIAL CONTENT DESIGNER (CONTRACT)
Orange Twist Med Spas
05.2023 - 05.2024
CREATIVE CONTENT DESIGNER AND BRAND MARKETING STRATEGIST
National Association of Basketball Coaches
06.2022 - 06.2024
DIRECTOR OF CREATIVE CONTENT (CONTRACT)
Duke University Athletics
06.2021 - 06.2022
DIRECTOR OF CREATIVE CONTENT
Florida Atlantic University Football
06.2019 - 08.2020
GRAPHIC DESIGNER
East Carolina University Football
08.2016 - 05.2019
CONTENT AND BRAND DEVELOPER
Haven France Studio LLC
08.2014 - Current
MBA - Marketing Emphasis
Florida Atlantic University
Bachelor of Science - Marketing
East Carolina University