Overview
Work History
Education
Skills
Certification
Timeline
Generic

Hawa Kaba

Overview

3
3
years of professional experience
1
1
Certification

Work History

Associate Account Executive

8x8
11.2023 - Current
  • Assess and qualify customer accounts weekly on upsell and cross-sell opportunities through deep customer understanding and showcasing product value.
  • Built and strengthened relationships with over 700 existing accounts by providing exceptional account management.
  • Conducted integrated sales presentations to illustrate value of the 8x8 Contact Center and Unified Communications platform and tailor call-to-action to drive revenue.


Bilingual Business Development Representative

Zendesk
04.2022 - Current
  • Generated pipeline of over $600,000 in ARR through expansion efforts with current customers to upsell Zendesk Suite within the Canadian regions.
  • Prospected over 800 customer and greenfield accounts through cold calling and personalized outreach to ensure weekly KPI's were met.
  • Held quarterly account reviews and recommended operational improvements based on advanced reporting and data.
  • Enhanced customer's CSAT score by 25% through quarterly meetings and forward-thinking strategies focused on addressing customer needs and providing best practices.

Paid Media Specialist

Lidl US
11.2021 - 04.2022
  • Managed and processed paid media budgets and invoices and coordinated with treasury to resolve vendor payment related issues.
  • Used Microsoft Excel for data entry to update and manage master data for over 300 stores to ensure marketing process optimization.
  • Assisted with designing and implementing test plans with Tableau and Marketo to understand drivers of response and value on creative assets and campaign strategies.
  • Created optimized processes to cut delivery times through proactive tracking and monitoring of digital and traditional media creative assets to ensure deadlines are met.

Marketing Administrative Assistant

Lidl US
11.2020 - 11.2021
  • Used Microsoft Excel to process over 500 media assets needed for new store openings as well as processing their corresponding expense reports.
  • Gathered demographic research using Marketo to strategize on necessary paid media placement.

Education

Bachelor of Science - Marketing

Virginia Commonwealth University
Richmond, VA

Skills

  • Microsoft Office
  • Google Analytics
  • Marketo
  • Mailchimp
  • Numerator
  • R Software
  • Tableau
  • Salesforce
  • Zendesk
  • Outreach
  • 6sense
  • Fluent in French

Certification

  • Hubspot- Inbound Marketing
  • Hubspot- Sales Enablement
  • Google Data Analytics Professional Certificate

Timeline

Associate Account Executive

8x8
11.2023 - Current

Bilingual Business Development Representative

Zendesk
04.2022 - Current

Paid Media Specialist

Lidl US
11.2021 - 04.2022

Marketing Administrative Assistant

Lidl US
11.2020 - 11.2021

Bachelor of Science - Marketing

Virginia Commonwealth University

Similar Profiles

CREATE PROFILE
Hawa Kaba