A results-driven creative who merges creativity with strategic vision to elevate brands. Proven track record of leading impactful campaigns that enhance customer experiences and drive measurable growth. Committed to continuous innovation in design and brand storytelling.
Overview
14
14
years of professional experience
Work History
Graphic Designer
Agua Caliente Casinos
Cathedral City, United States
11.2024 - Current
Guided projects from concept through execution, evolving brand templates and developing original campaign visuals while upholding design excellence.
Oversee the execution of 100+ on-brand creative assets monthly, ensuring consistency, quality, and alignment across all touchpoints.
Collaborated with marketing leadership and cross-functional teams to align creative strategy with departmental goals and audience insights.
Balanced speed, scale, and innovation to deliver design solutions that resonated with target audiences and elevated brand presence.
Marketing and Communications
The Living Desert Zoo and Gardens
Palm Desert, United States
12.2021 - 11.2024
Led cross-functional strategy, launch, and integrated marketing for the organization's first official mobile app in partnership with an international technology firm, redefining the visitor communication ecosystem and advancing long-term digital transformation.
Initiated and executed the Glow with Pride program at the Zoo, partnering with City of Palm Desert and Cheeky Charities to enhance brand visibility.
Directed strategic planning and execution for membership-driven programs, including Walking Club and Coffee & Conservation, enhancing community engagement and reinforcing brand consistency.
Digital Marketing Manager
Parkinson's Resource Organization
Indian Wells, United States
03.2021 - 12.2021
Developed comprehensive digital marketing strategies for nonprofit awareness and engagement.
Managed social media platforms to enhance community outreach and brand presence.
Led email marketing for virtual support groups, ensuring brand consistency and technical accuracy while coordinating schedules for multiple time zones.
Led rebrand of organization's primary informational flyer, establishing refreshed visual direction for community events and digital channels.
Created engaging content for newsletters, blogs, and website updates to inform stakeholders.
Shift Supervisor
Starbucks
Cathedral City, United States
07.2012 - 07.2021
Conducted comprehensive training sessions for a team of over 10 members, emphasizing effective work processes and productivity strategies.
Implemented measures to enhance efficiency and foster positive work culture, increasing employee morale.
Aligned company policies with industry standards to optimize operations and improve customer service.
Produced shift summary reports for supervisors, facilitating clear communication on goals and progress.
Managed inventory levels and oversaw supply ordering, ensuring availability of essential supplies.
Social Media Coordinator
Regional Access Project Fndtn/ CNA
Palm Desert, United States
01.2019 - 01.2020
Developed engaging content for various social media platforms to enhance visibility.
Managed social media calendars to ensure timely posting and audience engagement.
Engaged followers across social media platforms to enhance brand visibility and amplify advertising campaigns.
Collaborated with teams to create campaigns aligned with organizational goals and values.
Coordinated meetings and contributed to strategic planning sessions with team members.
Graphic Designer
Canyon Copy and Print
Palm Springs, California
10.2017 - 01.2019
Developed visually appealing designs for print materials such as brochures, banners, and signs to enhance marketing efforts.
Conducted client meetings to present mockups and gather feedback, ensuring designs met customer expectations and project requirements.
Managed copiers and printers to fulfill customer requests, including trimming stock to special sizes and binding booklets using spiral or saddle-stitch techniques for enhanced client satisfaction.
LOCALE Contributor
Locale Lifestyle Magazine
Palm Springs, United States
01.2017 - 12.2017
Developed engaging content for lifestyle articles and features.
Created engaging content to enhance branding and digital marketing messaging through articles for print and digital platforms.
Collaborated with editors to refine article concepts and themes.
Researched trends in fashion, travel, and wellness for publication.
Education
Masters of Science - Marketing Research Analytics
Southern New Hampshire University
Manchester, NH
01-2021
Bachelor of Arts - BA - Graphic Design and Media Arts