Haydee Cervantes
San Antonio,TX
Summary
Dynamic and results-oriented Senior Sales Representative with a proven track record of surpassing sales targets and driving revenue growth in fiercely competitive markets. Skilled in cultivating client relationships, devising effective sales strategies, and leading high-performing teams. Proficient in market analysis, identifying growth opportunities, and optimizing operational processes to enhance organizational efficiency.
Overview
14
14
years of professional experience
Work History
Marketing Consultant
Sinclair Broadcast Group (Fox 29, News 4, CW35)
2022.12 - Current
- Formulated comprehensive marketing strategies tailored to client objectives, target demographics, and budgetary considerations
- Conducted thorough market research and analysis to discern trends, competitor activities, and consumer behavior, informing strategic decision-making
- Cultivated and maintained strong client relationships, ensuring clear communication, understanding of needs, and timely project delivery
- Orchestrated multi-channel marketing campaigns encompassing digital marketing, content marketing, social media, and email marketing
- Ensured brand consistency across all marketing materials and campaigns to bolster brand recognition and equity
- Monitored campaign performance, analyzed metrics, and instituted enhancements to maximize ROI and meet marketing objectives
- Provided guidance, feedback, and direction to cross-functional teams to ensure successful project outcomes
- Oversaw marketing budgets, allocated resources efficiently, and implemented cost-effective strategies while delivering optimal results
- Conducted client consultations, delivered marketing strategies, and offered expert recommendations based on industry best practices.
Account Sales Executive
NBC Universal
2021.05 - 2022.12
- Cultivated and sustained robust client relationships, comprehending their advertising needs and objectives
- Conducted thorough market research to identify potential clients, target demographics, and industry trends, analyzing competitors and market conditions to formulate effective sales strategies
- Created and executed comprehensive sales plans and strategies to meet revenue objectives, tailoring approaches to address specific needs of diverse market segments
- Developed compelling sales proposals and presentations, highlighting advertising opportunities and benefits, customized to align with client objectives
- Negotiated advertising contract terms to secure mutually beneficial agreements, closing deals and obtaining signed contracts for advertising placements
- Tracked sales performance, analyzing data to evaluate sales strategy effectiveness, generating regular reports to monitor progress towards revenue targets and identify areas for improvement
- Collaborated with internal teams including marketing, creative, and operations to ensure seamless execution of advertising campaigns, providing clear communication and updates to clients regarding campaign progress, results, and optimizations.
Corporate Account Manager
BE&SCO Manufacturing
2015.10 - 2020.11
- Conducted comprehensive market research to identify potential clients and developed robust sales pipeline
- Utilized diverse channels including cold calling, networking events, and industry referrals to generate leads
- Participated in prominent trade shows such as National Restaurant Association, International Pizza Expo, Texas Restaurant Show, International Baking Industry Exposition (IBIE), and IBA Trade show in Munich
- Established and nurtured strong client relationships, ensuring exceptional customer service by understanding their needs and providing timely support
- Consistently followed up with clients to gather feedback, address concerns, and uncover additional sales opportunities
- Demonstrated extensive knowledge of commercial equipment, effectively communicating features, benefits, and value propositions to potential customers
- Conducted compelling presentations and demonstrations to showcase equipment benefits and applications
- Conducted negotiations to secure deals, ensuring mutually beneficial agreements for both clients and organization
- Managed entire sales process from initial contact to contract signing, delivering seamless and efficient experience for clients
- Collaborated with cross-functional teams including marketing and product development to align sales strategies with organizational objectives
- Generated regular reports detailing sales activities, progress against targets, and market trends to support strategic decision-making.
- Developed, serviced and grew corporate accounts up to 20% annually.
Area Manager
Performance Food Group
2012.01 - 2015.03
- Developed and executed robust sales strategies and plans, consistently achieving or surpassing sales targets and objectives in designated area
- Conducted comprehensive analysis of market trends, customer needs, and competitor activities, leveraging insights to identify avenues for growth and market penetration
- Established and fostered enduring relationships with both existing and prospective clients, tailoring solutions to their unique requirements
- Ensured unparalleled customer service and satisfaction by promptly addressing inquiries, resolving issues, and liaising with pertinent departments
- Acquired extensive knowledge of PFG's products and services, effectively educating clients on their value propositions through engaging presentations, demonstrations, and training sessions
- Implemented sales plans and initiatives encompassing prospecting, cold-calling, and personalized consultations to meet client needs and recommend optimal solutions
- Prepared and delivered precise and punctual sales reports, forecasts, and other pertinent documentation to monitor performance and gauge alignment with targets
- Negotiated sales contracts, pricing, and terms with clients to forge mutually beneficial agreements in line with PFG's pricing policies and profitability objectives
- Managed contract compliance and renewal processes to foster client retention and expand account base
- Orchestrated efficient management of sales territory by prioritizing customer visits, sales calls, and activities to maximize productivity and achieve sales objectives
- Collaborated closely with cross-functional teams including marketing, operations, and logistics to synchronize efforts and ensure seamless customer experiences
- Communicated valuable market intelligence and client feedback to internal stakeholders to inform product development and drive business enhancement initiatives.
Account Manager
Maher Marketing/ Fusion Brokerage
2010.03 - 2012.07
- Facilitated the seamless acquisition and transition of Maher Marketing to Fusion Brokerage, ensuring continuity of operations and client relationships
- Generated new revenue streams within assigned territory, with a focus on increasing sales within school districts
- Successfully secured specification of new products in competitive bids
- Coordinated and executed State and Regional School Shows, as well as District Taste Tests
- Conducted sales presentations to various stakeholders, including curriculum coordinators, administrators, and school board members
- Drove business expansion through proactive cold calling, strategic lead generation, and delivering exceptional customer service.
Education
Some College (No Degree) - Accounting And Business Management
San Antonio College
San Antonio, TXSkills
- Problem-Solving Abilities
- Industry Knowledge
- Sales Expertise
- Interpersonal Skills
- Self-Motivation and Independence
- Negotiation Skills
- Resilience and Persistence
- Organizational and Time Management
- Prospecting and Lead Generation
- Sales Strategy and Planning
- Communication and Presentation Skills
- Relationship Building and Networking
- Strong Closing Abilities
- Strategic Planning
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Marketing Consultant
Sinclair Broadcast Group (Fox 29, News 4, CW35)
2022.12 - Current
Account Sales Executive
NBC Universal
2021.05 - 2022.12
Corporate Account Manager
BE&SCO Manufacturing
2015.10 - 2020.11
Area Manager
Performance Food Group
2012.01 - 2015.03
Account Manager
Maher Marketing/ Fusion Brokerage
2010.03 - 2012.07
Some College (No Degree) - Accounting And Business Management
San Antonio College
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