Hayden Hammerling
St Petersburg,FL
Overview
9
9
years of professional experience
Work History
Owner
Bender Group Public Relations
Saint Petersburg, FL
01.2018 - Current
- Organized events such as trade shows and conferences.
- Managed sales presentations to promote product and brand benefits.
- Maintained relationships with existing clients by providing superior customer service.
- Managed daily operations of business, including hiring and training staff.
- Executed performance reviews to encourage improved productivity for team members.
- Hired and trained new department managers to increase team oversight and productivity.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Monitored progress by establishing plans, budgets and measuring results.
- Delegated work to staff, setting priorities and goals.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Collaborated with other owners on joint ventures and shared resources.
- Created and implemented employee onboarding and training programs to promote employee retention and team collaboration.
- Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.
- Developed strategic plans to increase profitability and efficiency.
- Analyzed effectiveness of PR activities using metrics like website traffic or social media engagement levels.
- Oversaw strategic event planning, executive presentation materials and visual presentations.
- Coordinated positive media interviews and events sponsorships.
- Enhanced exposure opportunities and controlled large, strategic messaging programs.
- Assisted in the development of corporate messaging strategies.
- Organized press conferences and interviews with company executives.
- Wrote, edited and reviewed various media content and press releases.
- Coordinated logistics for promotional events such as product launches or trade shows.
- Gave presentations and spoke publicly at interviews, conferences and company events.
- Wrote speeches for company executives at public engagements.
- Maintained a database of contact information for relevant journalists and influencers.
- Negotiated rates with vendors providing services related to PR activities.
- Built and maintained relationships with key consumer and trade media.
Technical Sales Manager
Real Goods
Hopland, CA
06.2016 - 12.2017
- Conducted regular meetings with the technical sales team to review progress and discuss new strategies.
- Calculated solar resources and array production according to climate, site shading and roof orientation.
- Analyzed customer needs to recommend appropriate solar energy solutions.
- Negotiated contracts with suppliers and subcontractors for materials used in solar system installations.
- Maintained schedules of appointments with prospective and established customers.
- Created marketing campaigns using digital channels such as email, social media and web content.
- Talked with customers about benefits of solar power in comparison with traditional power services.
- Selected solar energy products, systems and services according to electrical energy requirements, site conditions, price and other factors.
- Inspected customers' homes and businesses to develop detailed solar installation quotes.
- Traveled of time to canvass neighborhoods and prospect for customers on door-to-door basis.
- Performed market research to identify potential customers for solar systems.
- Managed inventory of materials needed for jobsite installations in order to maintain an efficient workflow.
- Installed, wired and tested solar photovoltaic systems on residential and commercial buildings.
- Provided accurate estimates for labor costs associated with various projects.
- Provided technical support to customers regarding their solar system operations.
- Supervised solar team members engaged in installing energy-efficient measures in qualified homes.
Education
PR Strategy Certificate - Public Relations
Cornell University
Ithaca, NY03-2022
Bachelor of Science - Biology
University of South Florida
Tampa, FL12-2013
Skills
- Regulatory compliance
- Relationship building
- Bookkeeping
- Financial planning
- Business planning
- Marketing campaign management
- Public and media relations
Timeline
Owner
Bender Group Public Relations
01.2018 - Current
Technical Sales Manager
Real Goods
06.2016 - 12.2017
PR Strategy Certificate - Public Relations
Cornell University
Bachelor of Science - Biology
University of South Florida
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