Haylee Rohlfing
Shiloh,IL
Summary
Dynamic and results-driven business leader with extensive experience driving revenue growth, client engagement, and software adoption in the insurance and insurtech space. Proven track record of leading cross-functional teams, managing enterprise partnerships, executing pilots with top carriers, and delivering measurable business impact.
Overview
13
13
years of professional experience
1
1
Certification
Work History
VP, Business Operations
Artigem
Belleville, IL
02.2023 - Current
- Played a key role in positioning the company as a trusted partner, resulting in selection as the fully integrated content software by the 2nd largest software solution company in the industry
- Partnered closely with sales leadership to drive adoption and revenue growth of new software solutions
- Led executive-level client relationships, strengthening retention and expanding strategic partnerships
- Cultivated and secured new business opportunities, including pilots with 2 of the top 5 insurance carriers and multiple additional carriers
- Oversaw marketing department, ensuring campaigns and messaging aligned with revenue and growth objectives
- Directed RFPs and pilot program management, guiding prospective clients from evaluation to onboarding
- Managed conference strategy and execution, including vendor selection, booth logistics, and on-site client engagement
- Provided cross-functional leadership across sales, marketing, and operations to drive scalable growth
Director of Operations
Artigem
Belleville, IL
01.2020 - 02.2023
- Oversaw company-wide operations, including execution and performance of marketing initiatives to ensure alignment with business goals
- Managed and optimized internal processes to improve efficiency across departments
- Collaborated closely with the software development team to support product functionality and continuous improvement
- Performed quality assurance (QA) testing using Atlassian tools, validating bug fixes and identifying unintended system impacts
- Acted as a liaison between operations and development, providing clear feedback on feature performance and usability
- Contributed to product development strategy by identifying opportunities for new features and recommending removal of non-essential functionality
- Applied a forward-thinking, user-focused approach to enhance overall software performance and customer experience
Product Manager
Artigem
Belleville, IL
04.2017 - 01.2020
- Developed and launched a direct-to-consumer Members Program, enabling insurance policyholders to purchase jewelry directly through the company
- Built and managed an e-commerce platform to support the program, streamlining the customer purchasing experience
- Created and executed a comprehensive marketing strategy, including targeted materials distributed to policyholders
- Collaborated directly with insurance partners to implement and promote the program, strengthening B2B relationships
- Drove a 76.4% increase in members sales through strategic product development, marketing execution, and partnership expansion
Operations Manager
Peer151
Belleville, IL
04.2015 - 01.2018
- Developed and executed a comprehensive business plan for a co-working space, achieving 95% occupancy
- Led daily operations, including member services, scheduling, and facility management to ensure a high-quality client experience
- Collaborated in the design and layout of the workspace to optimize functionality, aesthetics, and member satisfaction
- Planned and hosted educational and social events to foster community engagement and increase member retention
- Implemented marketing strategies to attract new members and grow brand awareness within the local community
Marketing Manager
Artigem
Belleville, IL
01.2015 - 04.2017
- Led a comprehensive company rebrand, including name change, visual identity, messaging, and digital presence
- Directed development of new brand standards, including logo, color palette, and design style to ensure consistency across all platforms
- Managed website redesign and launch, aligning user experience with updated brand positioning
- Developed and executed integrated marketing strategies across social media and client communications
- Successfully rolled out new brand messaging to existing clients, ensuring a smooth transition and strong client retention
Special Events Representative
St. Louis Rams
Earth City, MO
08.2013 - 03.2015
- Represented the St. Louis Rams at community and promotional events, delivering a positive and professional brand image through engaging public interaction
- Coordinated logistics for special events, ensuring seamless execution and guest satisfaction.
- Compiled Marketing reports after each event collecting public opinions and surveys to better fan experience and improve public engagement.
- Assisted in developing event concepts and timelines, adapting plans to meet client needs.
- Oversaw promotional giveaways at events, engaging directly with the public and ensuring a positive, professional interaction experience
Business Development Manager
Virtual Media Group
Chesterfield, MO
12.2012 - 05.2013
- Had a 4% conversion rate with all cold call sales.
- Developed and maintained relationships with key clients to drive business growth
- Developed and executed email marketing strategies to enhance brand visibility and attract new customers.
- Assisted in preparing proposals and presentations for prospective clients.
- Collaborated with 15+ cross-functional team members to optimize service offerings and customer satisfaction.
Education
Bachelor of Science - Specializations in Marketing And Management
Southern Illinois University, Edwardsville
Edwardsville, IL12-2014
Skills
- Strategic Operations Leadership
- Client Relationship Management
- Product Development & QA
- Marketing Strategy & Branding
- Revenue Growth & Business Development
- Event Planning & Industry Conferences
- Cross-Functional Team Leadership
Certification
- Certified AJP (Accredited Jewelry Professional), GIA Gemological Institute of America
Timeline
VP, Business Operations
Artigem
02.2023 - Current
Director of Operations
Artigem
01.2020 - 02.2023
Product Manager
Artigem
04.2017 - 01.2020
Operations Manager
Peer151
04.2015 - 01.2018
Marketing Manager
Artigem
01.2015 - 04.2017
Special Events Representative
St. Louis Rams
08.2013 - 03.2015
Business Development Manager
Virtual Media Group
12.2012 - 05.2013
Bachelor of Science - Specializations in Marketing And Management
Southern Illinois University, Edwardsville