HAYLEY BROOK
Summary
Self-motivated professional with broad expertise in lead generation, qualification and deal closing. Thrives in high-pressure environments and exceeds challenging sales targets.
Overview
13
13
years of professional experience
Work History
Global Head of Sales Development
Skai (Kenshoo)
04.2022 - Current
- Recruited, onboarded, and fully built out a global team of successful Sales Development Representatives (SDRs).
- Provides strategic direction, coaching, and mentoring to drive performance and exceed revenue targets.
- Overachieved pipeline goal of $45M in 2022. Currently at $36M in pipeline YTD.
- Develop and execute creative sales strategies to identify, engage, and nurture prospects through the sales funnel, resulting in increased pipeline and revenue growth.
- Collaborate cross-functionally with marketing, product, and executive teams to align sales development efforts with overall business goals.
- Implement data-driven processes and technologies, leveraging CRM and sales automation tools to optimize efficiency and accuracy in lead management.
Senior Director of Agency & Advertiser Sales
Skai, (Kenshoo)
10.2019 - 03.2022
- Strategically sold digital marketing technology to diverse, enterprise-class audiences to automate and optimize their search, social, and eCommerce marketing investments.
- Expertly qualified, pitched, closed, and managed relationships enterprise deals across advertisers and agencies such as AARP, The Home Depot, LetGo, Talbots, Peloton, Garmin, Tire Kingdom, WeddingWire, Tinuiti and Constant Contact.
- Executed effective sales strategies to drive revenue growth, expand market presence, and secure new business opportunities.
- Led product demonstrations and presentations, showcasing the value proposition of Skai's offerings.
- Demonstrated exceptional performance by consistently surpassing sales quotas every year. Achieved 115% of quota in 2016, 125% in 2017, 136% in 2018, 98% in 2019, 96% in 2020, and 117% in 2021.
Director of Sales
Skai (Kenshoo)
01.2016 - 10.2019
Inside Sales Team Leader
Kenshoo
07.2015 - 12.2015
- Established training focused on sales processes, internal workflow and systems, to help shape professional development of team members while driving market success for the company.
- Balanced role as Team Leader and Inside Sales Account Executive while exceeding both personal and team goals.
- Awarded "Move the Needle" at SKO for recruiting, training, and creating a top tier Inside Sales Team with outstanding performance.
Inside Sales Account Executive
Kenshoo
05.2013 - 07.2015
- Mastered the art of prospecting by opening doors into enterprise-class audiences, including brands and agencies.
- Developed creative strategies to engage decision makers to reply to emails and take pitches on cold calls.
- Self-generated over $9.5M in revenue by breaking into Net New Accounts such as Geico, Jet.com, Care.com, Liberty Mutual, Macy's, REI, Lyft
- Exceeded sales goals by a 2X every sales quarter and identified as a Top Ten Global Sales Producer for annual sales success for 2 consecutive years.
Sales Representative
GDS International
01.2012 - 05.2013
- Specialized lead sourcing of international marketing and technology companies for premiere international business-to-business events company
- Pitched and closed decision-making executives including CEOs, CMOs, SVPs, to sponsor three-day business summits attended by Fortune 500 brands
- Large Closed Accounts Include: Engauge Marketing, Expion, IBM, Ignition One, InforCRM, West Corporation, Research Now, ShareThis Inc., ThisMoment Inc., Videology and Wildfire Interactive
- Acknowledged as 2012's "New Hire of the Year" after personally generating $925,000.00 in new accounts
- Recognized as #1 overall Global Sales Representative in Q4 2012 after closing $425,000 in new accounts.
- Coordinated and conducted group strategy trainings and provided back-of-the-call support for new hires.
Senior Sales Executive
MediaWave Productions Entertainment
01.2011 - 01.2012
- Produced the 30-minute national television series, Here's to Your Health with Marilu Henner airing on TLC
- Developed diverse and innovative leads for topic-specific segments
- Aggressively closed accounts through cold calls with senior-level executives from Fortune 500 companies
- Closed $39,500.00 accounts with: GE Healthcare, CVS, IHOP, Kroger, Experian, Dorel Industries, United Healthcare, etc
- Recognized as top-performer after generating over $275,000 in revenue for the Q2 and Q3 of 2011
- Signed Hyatt Hotels & Resorts as the official hotel sponsor for the show
- Solidified wardrobe, hair, and make-up from Bobbi Brown Make-Up, Lord & Taylor and New York & Company for the show's cast and special guests at no cost.
Education
Bachelor of Arts - Event Management, Business Administration
University of Florida
Gainesville, Florida2009
Skills
- Strategic Outreach
- Interpersonal Communication Skills
- Sales Process Management
- Sales Forecasting
- Cold Calling
- Email Marketing Campaigns
- Social Media Networking
- Metric Monitoring
- Sales Team Collaboration
- Pipeline Growth
- New Business Generation
- CRM Tracking
- Understanding of Sales retention
- Sales strategy development
Timeline
Global Head of Sales Development
Skai (Kenshoo)
04.2022 - Current
Senior Director of Agency & Advertiser Sales
Skai, (Kenshoo)
10.2019 - 03.2022
Director of Sales
Skai (Kenshoo)
01.2016 - 10.2019
Inside Sales Team Leader
Kenshoo
07.2015 - 12.2015
Inside Sales Account Executive
Kenshoo
05.2013 - 07.2015
Sales Representative
GDS International
01.2012 - 05.2013
Senior Sales Executive
MediaWave Productions Entertainment
01.2011 - 01.2012
Bachelor of Arts - Event Management, Business Administration
University of Florida
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