Summary
Overview
Work History
Skills
Education
Accomplishments
Additional Information
Timeline
Generic

Hayley Armbruster

Summary

  • PMS: Asana, Workfront, NPD
  • Analytics: Nielsen, Mintel, Ignite/Technomics
  • Adobe & MS Office Suite
  • Other: Sitecore, Sprout Social

Overview

5
5
years of professional experience

Work History

Associate Brand Manager (Enterprise Innovation)

Tyson Foods
10.2023 - Current
  • Lead Hot Dog (Ball Park brand) disruptive innovations through concept development, feasibility, execution and commercialization. Within each phase, partner with R&D, sensory, SS&P, FSQA, nutrition, and consumer insights teams to validate and optimize each concept.
  • Support Tyson Food's whitespace innovation pipeline for Retail and Food service businesses by identifying and analyzing marketplace and category trends, defining product portfolio opportunities (specifically around Sustainability), and monitoring competitive activity.


Account Supervisor/Manager (P&G + Duracell)

The Integer Group
08.2021 - 10.2023
  • Drove omnichannel marketing success for P&G's Costco BH&G, HHN, Scale (US + Asia) customer teams and Surface Care brand management teams. Disciplines include in-store/digital shelf displays, POP production, innovation launches, insights driven strategies and OEM partnership support
  • Led planning, strategy and execution of P&G and Costco's Spend 100 program, P&Gs largest promotional program company wide, leading to a 22% sales lift YOY ($500M 2022 vs. $635M 2023)
  • Improved P&G agency rating scores from 3 to 6.5 (out of 7) by delivering high quality on time work, meticulous scope management, and building strong client relationships through trust-based partnership
  • Prior to P&G, operated as Duracell's point-of-contact for all retail channels. Promoted from Manager to Supervisor by demonstrating strong leadership skills, achieved multi-million annual revenue goals for the account as well as adding $200K+ of incremental work for the 2021 fiscal year

Partnership Marketing Specialist (GoPro)

Vail Resorts HQ
05.2019 - 08.2021
  • Responsible for leading GoPro contractual deliverables and project managing initiatives for 38 of the most visited ski resorts in the world to enhance the guest experience and drive bottom-line revenue
  • Delivered enterprise-wide GoPro partnership and renewal process successfully securing a continual multiyear partnership between Vail Resorts and GoPro
  • Championed website design updates through Sitecore, reported on partner social engagement rates through Sprout Social, oversaw monthly budget forecasting updates and acquired self-taught knowledge of Adobe Suite for asset updates ensuring quick turnaround times and supplying the team with data-driven insights to make informed decisions
  • Planned a successful 3+ day cross-functional Partner Summit in Breckenridge with 70+ internal and external high net-worth stakeholders followed by praise from partners and Vail Resorts leadership alike

Skills

  • Leader
  • Collaborator
  • Problem-Solver
  • Detail and Growth-Oriented
  • Driven

Education

Bachelor of Science, Advertising

Minor, Business Administration

University of Colorado Boulder

Accomplishments

    Integer Experiential Growth Award 2022

  • Increased battery sales 27% YOY by successfully executing Duracell's largest OEM activation with Williams Racing at The Home Depot stores during the f1 Austin Grand Prix.

Additional Information

  • Travel Industry Sales and Marketing Specialist | 08/2017 - 05/2019 | Vail Resorts HQ, Broomfield, CO
  • Epic Promise Intern | 07/2016 - 07/2017 | Vail Resorts HQ, Broomfield, CO
  • Guest Service Representative | 05/2012 - 08/2015 | Stowe Mountain Club, Stowe, VT

*Further details available upon request

Timeline

Associate Brand Manager (Enterprise Innovation)

Tyson Foods
10.2023 - Current

Account Supervisor/Manager (P&G + Duracell)

The Integer Group
08.2021 - 10.2023

Partnership Marketing Specialist (GoPro)

Vail Resorts HQ
05.2019 - 08.2021

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Hayley Armbruster