Hayley Baskerville
Cary,NC
Overview
6
6
years of professional experience
Work History
Manager of Sales Development
Lumen Technologies
Cary, NC (Remote)
03.2023 - Current
- Lead, manage, and coach a high-performing team of 8 to 10 Sales Development Representatives, driving consistent pipeline generation and sales-qualified lead delivery.
- Achieved 103% MBO attainment in 2024, and tracking at 120% in 2025.
- Influenced $1.9M in qualified sales pipeline in 2024.
- Lead weekly business readouts for key stakeholders, providing insights on team performance, campaign effectiveness, and progress toward pipeline and revenue goals.
- Collaborate cross-functionally with Sales and Marketing Ops to drive strategic alignment around campaign focus and outcome goals.
Team Lead - Business Development Representative
Oracle NetSuite
Morrisville, NC
09.2022 - 02.2023
- Achieved 104% of quota and generated a total of $554K in pipeline revenue through strategic cold outreach.
- Opened introductory sales calls, including a warm hand-off to Account Executives, and took detailed notes to support seamless deal progression and follow-up.
- Led weekly BDR team meetings focused on sales enablement, performance goal-setting, and prospecting strategy.
- Mentored BDRs to improve outreach effectiveness, message clarity, and conversion rates through peer coaching.
Sales Development Representative
Bandwidth Inc.
Raleigh, NC
04.2022 - 08.2022
- Researched and analyzed the target market to build and maintain a qualified sales pipeline.
- Consistently hit 100% of quota, generating high-quality leads for Account Executives.
- Exceeded activity targets, averaging 250+ cold calls and emails per week.
- Scheduled and participated in discovery calls to further qualify prospects, and support pipeline progression.
Head Coach
Orangetheory Fitness
Cary, NC
09.2020 - 04.2022
- Drove a 77.8% increase in active membership by implementing localized Go-To-Market strategies, such as targeted promotions, community engagement, and sales enablement.
- Ranked #1 in net member gain (December 2021) across all OTGP studios.
- Led performance management for fitness and sales teams, ensuring KPIs and sales quotas were met through targeted coaching and accountability.
- Developed and coached fitness staff to deliver high-quality classes that drove member satisfaction and retention.
Assistant General Manager
Upper Merion Dance & Gymnastics Center
King of Prussia, PA
05.2019 - 09.2020
- Partnered with the CEO to develop and implement business strategy.
- Sold gymnastics, dance, and cheerleading memberships.
- Aligned cross-functional teams to streamline daily operations and ensure consistent service delivery.
- Managed core business functions, including data entry, billing, payroll, and bookkeeping.
Education
Master of Business Administration
East Carolina University
05-2027
Bachelor of Science - Health Fitness Specialist
East Carolina University
12.2018
Timeline
Manager of Sales Development
Lumen Technologies
03.2023 - Current
Team Lead - Business Development Representative
Oracle NetSuite
09.2022 - 02.2023
Sales Development Representative
Bandwidth Inc.
04.2022 - 08.2022
Head Coach
Orangetheory Fitness
09.2020 - 04.2022
Assistant General Manager
Upper Merion Dance & Gymnastics Center
05.2019 - 09.2020
Bachelor of Science - Health Fitness Specialist
East Carolina University
Master of Business Administration
East Carolina University
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