Hayley Hetrick

• Project management working with customers through consultation and execution of their customized website design process, including working with high-touch accounts and escalated customers who have indicated a desire to cancel service to provide white glove support and implement next steps to improve customer experience through project completion.
• Develop and maintain deep expertise of GoDaddy Website Design and Marketing Services products and engage with customers and department heads to implement process improvements.
• Leverage critical thinking, problem solving, and communications skills to engage in customer feedback loop and provide solutions to retain customer accounts, while meeting and exceeding monthly metrics for project completion, customer resolutions, and contributing to retention saved revenue goals.
• Achieved consistent top performance ranking for monthly retained customers and saved revenue. Achieved $487,584.00 in saved revenue for the Website Design and Marketing Services business unit.

• Supported proposal response and review process, coordinating with technical and sales teams to deliver sales proposals for Global Environmental Services business unit in global AEC firm.
• Executed strategic planning and project management for proposal response and led teams to write compelling proposal sales documents to win work, including writing and editing content, and creating graphics and presentations.
• Coordinated end-to-end proposal process by organizing and leading meetings, coordinating team communications, administering multiple team SharePoint sites, developing responsibility and compliance matrices, and executing document reviews to ensure compliance, quality, and consistent branding messaging.
• Collaborated with and led cross-functional teams including technical resources, graphic designers, and other internal resources, along with engaging external partners to develop proposals and other sales and marketing collateral.
• Organized extensive resource library and catalog of previous proposals and team design assets for entire department usage.
• Wrote communications pieces including internal blogs, social media plans, and other marketing collateral to support business development managers, client account managers, and technical teams.

• Managed client accounts to consult on digital marketing strategy to achieve sales goals and drive customer growth and retention.
• Served as the dedicated contact, interfacing with clients and creating and executing monthly and quarterly marketing plans for multiple channels.
• Created and launched integrated and multi-channel digital ad campaigns including email, direct mail, paid search, and social media. This included writing copy, designing graphics, coordinating with internal teams, and managing consistent engagement with client for feedback and approvals.
• Analyzed digital ad results data to create results reporting to develop data-based ongoing marketing strategy and execute marketing plans.

Formerly Grand Haven Homes.
• Managed data structure and input for option catalog, analyzed bid documents to maintain sales pricing, option set up, and community set up for 20 active communities in builder software system.
• Supported purchasing for the design center team in providing buyer pricing needed for design appointments, including estimates for custom options for custom design selections.
• Coordinated between two separate design centers, construction manager team, and trades for all 20 active communities, including all design center selections for sold and inventory homes.
• Collaborated with sales and design center to research industry trends, evaluate options, and add new interior options and products through procurement and internal purchasing set up to sales roll-out.

• Created and maintained multiple option catalog presentations for all communities and product offerings for sales and construction resources.
• Managed data integration of entire option catalog and retail data for an extensive floorplan portfolio to provide virtual design studio software program inputs to serve as tool for design center and sales counselors.
• Distributed all change and purchase orders to construction and vendors. Maintained and standardized data in weekly construction status report to track production stages for all homes in production in all active communities.
• Prepared weekly and bi-weekly invoicing for construction approvals and accounts payable processing for all active communities, and research invoice payments and inquiries from vendors as needed.

Managed accounts for integrated marketing campaigns. High volume business to business and business to consumer communications, and lead generation and qualification utilizing CRM software. Execution of client’s go to market cadence including professional correspondence to hundreds of prospects each week through phone and email. Gained proficiency in SalesForce and proven success in utilizing CRM software to develop communication channels and generate leads in business and customer facing communication to achieve clients desired goals.

Managed utilities service, maintenance and preservation activities, as well as invoice and work order processing in high volume for post-foreclosure properties. Performed administrative support role for the field service and utilities department.

Employed as a subcontractor to market various products as a brand ambassador mainly in the wine and spirits industry by executing on and off premise promotions and events. Work in retail environment to conduct sales promotions and drive sales and brand recognition. Utilized multiple social media channels to promote brands during events and complete market research following events.