Hayley Katz
New York,NY
Summary
Strategic, analytical, and collaborative product strategy professional with a proven track record of leading cross-functional initiatives to drive product optimization and growth. A strong storyteller who leverages data-driven insights and creative strategies to enhance product and sales efficiency, driving revenue growth and improving client retention.
Overview
6
6
years of professional experience
Work History
Senior Product Strategy Manager
Wunderkind
New York, NY
01.2022 - Current
- Develop and optimize onsite, email, and text retargeting campaigns for a portfolio of eCommerce brands generating over $7M in annual recurring revenue for the company, achieving average ROAS of 10X for clients
- Generated over $1M in annual recurring revenue for the company from client upsells by enhancing product utilization and conducting A/B testing, leveraging data-driven insights and strategic optimizations through tools like Google Analytics, Looker, and Adobe Analytics
- Lead cross-functional collaboration with engineering, pricing, and operations to launch the Mobile SDK, defining the operational framework and packaging strategies. Achieved a 15% average conversion rate at launch and provide ongoing KPI monitoring and support for Customer Success Managers to enhance client communication on product performance
- Design and implement high-impact onsite, email, and SMS strategies for Black Friday/Cyber Monday. Achieved a 34% and 50% lift in clients’ overall email and text revenue respectively during BFCM in 2023
- Direct competitor product testing initiatives, establishing key performance indicators and product strategies. Successfully conducted 15 tests in 2024, achieving a 92% renewal and retention rate
- Present detailed reports during bi-weekly leadership meetings on individual client performance, quarterly achievements, and emerging trends, facilitating informed business decisions and forward-thinking strategies
- Conduct tailored office hours for Customer Success Managers, providing expertise in diagnosing performance and technical issues, identifying growth opportunities, and equipping CSMs with communication strategies. Completed 135 tickets in 2024 with a 25% reduction in time to resolution through streamlined processes and enhanced training collateral, resulting in improved client satisfaction and internal efficiencies
Marketing Director
Guardhill Financial Corp.
New York, NY
07.2018 - 12.2021
- Built automated marketing campaigns and conversion funnels for organic and paid leads, which generated $30M and $26M in revenue respectively in 12 months. Paid campaigns generated an average ROI of 370%
- Led the transition and managed a mortgage-specific CRM & marketing automation system for a sales force of 30. Provided marketing strategy, product support, and training for the sales force
- Managed the company-wide POS system. Ensured implementation of proper workflows. Onboarded new sales members
- Managed the company’s first SEO efforts, including research, strategy, and optimization
Education
Bachelor of Science - Marketing, Accounting
Tulane University
New Orleans, LA05-2018
Skills
- Looker
- Google Analytics (UA & GA4)
- Adobe Analytics
- Mondaycom
- JIRA
- Salesforce
- Confluence (Atlassian)
- Google Workspace
- Excel
- Gong
- Email Service Providers
- CRM Systems
- Internal Enablement
- Reporting & Optimization
- Product Strategy
- Marketing Campaign Strategy
- Process Improvement
References
References available upon request.
Timeline
Senior Product Strategy Manager
Wunderkind
01.2022 - Current
Marketing Director
Guardhill Financial Corp.
07.2018 - 12.2021
Bachelor of Science - Marketing, Accounting
Tulane University
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