HAYLEY MARRAH

• Managed social media accounts to increase brand awareness, support lead generation and grow audience.
• Designed content and marketing materials utilizing Adobe Creative Cloud, Canva and Microsoft 365.
• Vendor management for company orders, development work, event coordination and customer appreciation.
• Coordinated and ran quarterly client and prospect webinars using GoToWebinar for 900+ participants.
• Created emails, forms and landing pages using WordPress, Salesforce Account Engagement and SurveyMonkey.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Wrote and managed monthly engagement and drip email campaigns to drive event attendance, webinar signups and prospect awareness to 5,000+ leads.
• Realize an annual 27% increase in LinkedIn followers and 8% increase in Facebook followers through brand awareness, advertisements and event marketing strategies.
• Implemented data-driven marketing strategies, utilizing analytics from previous campaigns and social media efforts to refine tactics as needed.

Corning Gorilla Glass

• Designed and implemented a cross-channel Social Media strategy for 3 products across 4+ international accounts
• Developed Creative Briefs and managed asset creation adhering to legal guidelines and product specifications
• Performed Social Listening and analyzed channel analytics to optimize cross-channel campaigns
• Supported a $4M digital scavenger hunt and private concert co-promoted with Imagine Dragons
• Managed $250,000+ in annual advertising budget across social media, display, programmatic and influencer marketing advertising campaigns

Intel Corporation

• Designed a quarterly Creative Brief for the design teams and client stakeholders
• Conducted market research to track brand awareness and campaign KPIs

Asurion

• Designed and implemented a $1,000 Instagram Sweepstakes campaign to launch client re-branding efforts and drive awareness, resulting in 50+ entries and 200+ new followers, a 20% increase and the client hiring the agency for more campaigns.

Corning Gorilla Glass

• Managed $250,000+ in annual advertising budget across social media, display, programmatic and influencer marketing advertising campaigns
• Reported and presented projections on campaign success and recommended optimizations
• Contributed to company growth by identifying new media opportunities and expanding into emerging channels.

• Increased brand visibility by crafting and implementing creative social media campaigns across multiple channels.
• Performed industry & investor research for Series A funding and investor pitches.
• Provide recommendations, customer support and conflict resolution using Twilio.

• Designed and managed content across Pinterest, Twitter and Facebook
• Create marketing materials using Canva
• Improved overall social media presence with consistent branding guidelines across all platforms.