Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Hayley Raphael

Summary

Dynamic Copywriter and Senior Account Executive specializing in engaging promotional content that drives audience engagement and business growth across multiple platforms. Experienced in email marketing and social media promotional copy for TikTok, Instagram Reels, Facebook, and YouTube. Skilled in leveraging data analytics to optimize messaging and translate nuanced narratives into impactful results. With extensive experience collaborating with diverse clients in brands, agencies, and media companies, I consistently deliver timely, on-target results.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Chief Creative Officer

Shooting Comet Productions
New York, NY
10.2012 - Current
  • Managed client relations, contributing to successful outcomes for various consulting projects (Clients: Equinox, Cats For Kamala, Collaborative Media Productions, and others).
  • Translated client visions into fully realized content for diverse digital platforms.
  • Social Media Developed short and long-form promotional content for brands and agencies, including Instagram Reels, posts, TikTok, and YouTube promo reels.
  • Screenwriting: Created scenes for film, TV, and new media; promotional content; and marketing materials for creatives.
  • Content Analysis: Analyzed popular content from platforms like YouTube to create compelling summaries and snippets, leveraging insights to inform promotional strategies.
  • Analyzed: data to inform strategy on future campaigns and initiatives.

Senior Account Excutive /Email Marketing Specialist

Muck Rack
New York, NY
03.2024 - 04.2024
  • Oversaw entire sales process for SaaS solutions for Public Relations and Marketing teams, consistently exceeding quotas with average deals ranging from $10K to $45K.
  • Partnered with the VP of Sales, Chief Growth Officer, and Marketing teams to refine messaging.
  • Tracked campaign effectiveness with open rates, click rates, and meetings booked using CRMs, resulting in over 125% sales goal achievement.
  • Analyzed customer data to create segmentation strategies for targeted emails.
  • Performed A and B testing of subject lines, copywriting, visuals, and call-to-action buttons.
  • Monitored KPIs such as open rate, click-through rate, bounce rate, and unsubscribe rate.

Freelance Copywriter

NGL Collective Agency
  • Collaborated on a campaign focused on the Latinx/Multicultural communities to encourage voter registration.
  • Created a comedic video titled 'Get That Count Up,' featuring influencers to drive registration.
  • Wrote copy for 60-second, 30-second, and 15-second sketch videos incorporating Census messaging for the US Census Instagram feed and reels, including a call to action to register online or by phone.
  • Platform: Instagram feed and reels.
  • What happened: Increased view count, follower growth, and tracked metrics through Keyhole, seeing a significant increase in engagement and filling out Census Info.

Freelance Writer

Various
New Yor, NY
03.2024 - 10.2024
  • Sketch Comedy Writing: Writer at The People's Improv Theatre for various shows, including Very Serious Time (100k TT followers), The Hilarious Show, and House Sketch Team member.
  • Promotional Writing: Created trending content for social media platforms and live shows focused on news and pop culture, driving user engagement and ticket sales.
  • Episodic Writing: Crafted episodic content for Rizzle, enhancing viewer engagement and contributing to app downloads and in-app purchases.
  • Screenwriting created spec scripts for prime time TV shows and indie films.

Education

Bachelor of Arts - Drama

Ithaca College

Young Adult Writing | TV Writing I & II

Gotham Writer's Workshop
New York, NY

Improv Levels I-V

The Peoples Improv Theatre
New York, NY

Sketch Comedy Writing | Character Workshop

Upright Citizens Brigade Theatre
New York, NY

Skills

  • HubSpot
  • Salesforce
  • Keyhole
  • Sprout Social
  • Microsoft Office Suite
  • Final Draft
  • Slack
  • Zoom
  • Unique content creation and brand messaging
  • Cross-Functional Teamwork

Certification

  • Fundamentals of Social Media (2020)
  • Fundamentals of Media Relations (2020)
  • K-12 Theatre Teacher - University of Virginia (2003)
  • Actor's Equity Association (2014)

Accomplishments

  • Best Creative Concept - Equinox (Video Campaign)
  • Equinox Innovator Competition - Finalist
  • Sweet Improv Games Winner
  • 125% to quota Muck Rack- 2+ years running

Timeline

Senior Account Excutive /Email Marketing Specialist

Muck Rack
03.2024 - 04.2024

Freelance Writer

Various
03.2024 - 10.2024

Chief Creative Officer

Shooting Comet Productions
10.2012 - Current

Freelance Copywriter

NGL Collective Agency

Bachelor of Arts - Drama

Ithaca College

Young Adult Writing | TV Writing I & II

Gotham Writer's Workshop

Improv Levels I-V

The Peoples Improv Theatre

Sketch Comedy Writing | Character Workshop

Upright Citizens Brigade Theatre

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Hayley Raphael