Summary
Overview
Work History
Education
Skills
Accomplishments
Accolades
Timeline
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Hayley Raphael

New York,NY

Summary

Innovative Sales Representative with career history marked by numerous sales awards and recognition. Track record of exceeding quotas. Enthusiastic and resilient with strengths in networking, creative solutions, and relationship building.

Overview

11
11
years of professional experience

Work History

Account Executive

KidPass Inc.
New York, New York
08.2019 - 01.2020
  • Increased sales by 10 percent and drove new new business development through qualifying leads, building relationships and strategic sales
  • Sold into SMB - Mid-Market, to heads of marketing, sales and business owners to sell a variety of products ranging from core business of KidPass to all advertising packages
  • Conducted 50 calls a day, 100 emails through strategic outreach
  • Used targeted questioning strategies to discover insight on prospect needs and requirements
  • Partnered cross-functionally to identify marketing opportunities to support brand objectives
  • Upsold special packages while preparing quotes for potential clients, consistently maintaining accuracy

Enterprise Sales Development Representative

Alphonso Inc.
New York, NY
08.2018 - 08.2019
  • Support Enterprise Brand Insights team to sell proprietary SAAS technology for TV measurement and attribution, with average deal size 100-200K
  • Research to generate and qualify leads, in addition to contributing to marketing materials and creative outreach campaigns (such as videos, cookie campaigns etc.)
  • Set demo meetings based on monthly and quarterly goals with key stakeholders (VP's, Directors) at large brands across various vertical (Adidas, Royal Caribbean, Arbys, AARP)
  • Drive revenue growth by consistent pipeline building using cold emails and phone calls, with a focus on generating discovery calls and demos on behalf of the enterprise sales team
  • Generated content for Marketing campaigns

Membership Advisor

Equinox Hospitality
New York, NY
05.2014 - 05.2018
  • Exceeded sales goals over 28 months running in position with 80 percent attrition rate
  • Lead Generation: Partnered with brand aligned local business to hold events generating sales and community among members
  • Was selected to coach membership advisors and personal trainers on sales techniques to build their business
  • Completed daily outbound calls, up to 9 -12 hours per day
  • Generated strong referral base through stellar customer service
  • Conducted 3-5 in person meetings daily, with tours and presentations
  • Partnered with Marketing department to create new class to onboard new members and decrease member attrition rate
  • Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs

Founder

Shooting Comet Productions
New York, New York
03.2009 - 04.2014
  • Founded company to help freelancers and startups increase digital presence and revenue through creative consultation, design, and production
  • Managed all aspects of production for websites, promotional videos, digital shorts, photo shoots from concept to inception
  • Wrote content for websites, promotion videos and digital shorts and sketches for clients

Education

Bachelor of Arts - Drama, Dance

Ithaca College
Ithaca, NY
2002

Skills

  • Strategic outreach
  • CRM: Salesforce, Discoverorg, Outreach
  • Team Leadership
  • Customer relationships
  • Staff development & training
  • Upsell opportunities
  • Persuasive communication expertise
  • Presentation skills
  • Lead prospecting
  • Education, Entertainment and Hospitality expertise

Accomplishments


  • 2017 Nominee - Urban Advisor of the Year (Equinox)
  • 2016 & 2017 Winner - Highest Percentage to yearly goal (Equinox) 2017
  • Winner - Best Creative Concept (Equinox)
  • 2015 Finalist - Innovator Competition (Equinox)

Accolades

  • Actor's Equity Association
  • Corporate Improv Coach
  • K-12 Teaching Certification 

Timeline

Account Executive

KidPass Inc.
08.2019 - 01.2020

Enterprise Sales Development Representative

Alphonso Inc.
08.2018 - 08.2019

Membership Advisor

Equinox Hospitality
05.2014 - 05.2018

Founder

Shooting Comet Productions
03.2009 - 04.2014

Bachelor of Arts - Drama, Dance

Ithaca College

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Hayley Raphael