Hayley Renshaw
Costa Mesa,CA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Strengths include communication and interpersonal skills, knowledge of social media, and building and maintaining strong relationships.
Overview
7
7
years of professional experience
Work History
Influencer & Partnerships Marketing Manager
Pupford
04.2021 - 01.2024
- Oversee the entire Influencer Marketing Channel including strategy, revenue goals, KPIs, manage relationships, etc
- Managed collaborations effectively by negotiating contracts, setting clear expectations, and maintaining open communication channels between all parties involved
- Oversee all partner communications from concept to deliverables
- Manage all relationships (brand deals, sponsorships, partnerships, influencers, content creators, etc.)
- Report daily revenue numbers for influencers and affiliates.
- Increased brand awareness by developing and executing effective influencer marketing campaigns
- Established strong partnerships with brands through proactive communication and collaboration on content creation
- Manage all content from influencers, ambassadors, and other partners for marketing campaigns
- Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.
- Oversee the strategy and launch of Brandbassador Platform from start to finish
- Daily moderation of the Ambassador platform of 3,000 users
- Oversee Affiliate Marketing platform via ShareASale
- Monitored campaign performance to make data-driven adjustments and optimize results
- Diversified content strategy to maintain relevance in an ever-changing digital landscape
- Demonstrated adaptability by pivoting content strategy in response to changing audience preferences or industry trends
- Created, curated, and managed published content for feeds and stories across social media channels
Community Manager & Commerce Specialist
Jane.com
03.2019 - 02.2020
- Launched and strategized new Community platform
- Oversaw all brand partner communications from concept to deliverables
- Daily moderation of Community platform of 1,500 users
- Created policies and procedures for successful community management.
- Maintained current understanding of market conditions, compliance standards and best practices.
- Enhanced online community engagement by creating and implementing tailored content strategies.
- Created a social media content calendar and communications calendar
- Provided weekly metrics reports via Google Analytics
- Developed a comprehensive communication plan to streamline internal processes and ensure consistent messaging across platforms.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Implemented analytics tools to track community performance, identifying areas for improvement and adjusting strategies accordingly.
- Created valuable resources such as blog posts, whitepapers, webinars, and podcasts to educate community members on industry trends and best practices.
- Trained employees on the effective use of digital tools for managing communications within the online community environment efficiently.
Salon Manager & Customer Service Specialist
The Lash Bar
04.2017 - 08.2019
- Enhanced customer satisfaction by implementing efficient salon operations and delivering exceptional service experiences.
- Ability to multitask, and answer phones while helping clients in the salon
- Maintained a clean and welcoming salon environment through regular maintenance, organization, and attention to detail.
- Increased staff productivity by providing ongoing training, motivation, and performance evaluations.
- Streamlined appointment scheduling process with an easy-to-use software system, resulting in reduced wait times for clients.
- Boosted sales of beauty products by creating attractive displays and offering personalized recommendations based on client needs.
- Developed successful marketing initiatives to attract new clients and retain existing ones through social media campaigns and promotional offers.
- Resolved customer concerns promptly and efficiently to maintain a strong reputation within the local community.
- Optimized work shifts, managed staff schedules, and ensured adequate coverage during peak hours to maintain exceptional customer service levels.
- Promoted business through marketing initiatives and the use of social media.
- Actively listened to customers, handled concerns quickly, and escalated major issues to the supervisor.
- Exhibited high energy and professionalism when dealing with clients and staff.
- Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals.
- Responsible for opening and closing the salon
- Oversaw wholesale relationships and partnerships.
Social Media & Community Manager
Unicity International
07.2017 - 04.2019
- Supported areas of communications, outreach and increasing community participation by 30% in first month of service
- Community Moderator for FB group with 20k+ users
- Increased brand engagement by developing and implementing strategic social media content plans.
- Enhanced online community growth through consistent moderation and prompt response to user feedback.
- Boosted organic reach with the implementation of effective search engine optimization techniques for social media posts.
- Collaborated with the marketing team to create visually appealing graphics for social media campaigns, increasing click-through rates.
- Developed partnerships with industry influencers, resulting in increased brand exposure and positive online reviews.
- Analyzed social media performance data, identifying trends and making adjustments to improve overall effectiveness.
- Created compelling blog content that drove traffic to the company website from various social media channels.
- Launched successful hashtag campaigns that generated buzz around product launches and promotions.
- Curate content for Instagram, Facebook, Twitter and Blog
Education
Associate of Arts -
Utah State University
Logan, UtahSkills
- Influencer Marketing
- Teamwork and Collaboration
- Relationship Building & Management
- Partnership Marketing
- Community Management
- Strong Social Skills
- Affiliate Marketing (ShareASale, Levanta)
- User-Generated Content
- Brand Collaboration
- Campaign Management
- Social Media and Promotions
- Rapport Building
- Client Prospecting
- Strategic Partnership
- Trade Shows
- Asana
- ClickUp
- Canva
- Google Analytics
Websites
hobbies and interests
I'm a pretty simple girl who enjoys the simple things in life! Most of my free time is spent hanging out with my two dogs. I love going to the beach, working out (I love spin classes and any other type of workout classes), going to Disneyland, and spending time with family and friends!
Timeline
Influencer & Partnerships Marketing Manager
Pupford
04.2021 - 01.2024
Community Manager & Commerce Specialist
Jane.com
03.2019 - 02.2020
Social Media & Community Manager
Unicity International
07.2017 - 04.2019
Salon Manager & Customer Service Specialist
The Lash Bar
04.2017 - 08.2019
Associate of Arts -
Utah State University
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