Hayley Stoutsenberger
Kaufman,TX
Summary
Demonstrated expertise in social media strategy and content creation through collaboration with sponsors to produce aligned sponsored content. Developed and executed follower growth strategies across multiple platforms, while monitoring analytics to assess campaign performance. Engaged with online communities to enhance brand image and foster positive interactions, resulting in improved audience engagement. Created diverse content tailored for various platforms, optimizing for SEO and utilizing trend research to maintain relevance.
Overview
4
4
years of professional experience
Work History
Social Media Influencer
Myself
Kaufman, Texas
08.2021 - Current
- Collaborated with sponsors to create sponsored content that aligned with their brand messaging.
- Developed and implemented strategies to increase followers on social media platforms.
- Provided feedback on creative ideas from team members regarding social media campaigns.
Social Media Content Creator
Hayley Stoutsenberger
Kaufman, Texas
05.2021 - Current
- Reviewed user feedback and comments to improve content quality.
- Monitored analytics and metrics to evaluate the performance of campaigns.
- Optimized content for SEO purposes.
- Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
- Researched trending topics related to target audience.
- Scheduled posts on a daily basis across all social media channels.
- Engaged with online communities by responding to comments and messages to foster a positive brand image.
- Produced live social media content to engage audiences in real-time and promote events or product launches.
- Collaborated with marketing teams to align social media content with broader marketing campaigns and goals.
- Pitched and coordinated live video streaming events for social media channels to engage viewers.
- Developed content partnerships with other brands and creators to expand audience reach.
- Created engaging, original content including posts, videos, and graphics tailored to specific platform requirements.
- Managed social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- Coordinated with influencers and brand ambassadors for content creation and promotion.
- Implemented hashtag strategies to increase reach and discoverability of content.
- Partnered with cross-functional teams to align with branding guidelines and secure approvals.
- Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
- Collaborated with other departments to improve overall brand presence.
- Created, edited, and published content for social media channels.
- Managed relationships with influencers and bloggers.
- Adapted content to suit different target audiences.
- Organized press releases, interviews, and related events.
Education
Basic
Tvcc Community College
Terrell, TX08-2021
Skills
- Content creation
- Social media strategy
- Analytics monitoring
- Team leadership
- Strong communication
- Tolerant and flexible
- Organization & prioritization
- Brand collaboration
- Live streaming
- Influencer partnership
- Content editing
Languages
English
Professional
Timeline
Social Media Influencer
Myself
08.2021 - Current
Social Media Content Creator
Hayley Stoutsenberger
05.2021 - Current
Basic
Tvcc Community College