Hazel Aliaga

Client(s): Microsoft

• Led the U.S. Hispanic campaign extension for Microsoft's global launch of next-generation AI Copilot+ PCs, overseeing the process from SOW and staffing to creative development and launch.
• Provided strategic and brand oversight throughout the project lifecycle, collaborating with the Americas brand team to develop audience-specific GTM strategies for launch.

Client(s): Hyundai, Dave & Buster's, CA Lottery (AOR), Dobel Tequila, Twitch, Havaianas

• Managed a diverse client portfolio, serving as a strategic agency partner and delivering targeted insights and creative solutions to support brand business priorities.
• Responsible for overall account health and profitability, and for sustaining C-Suite client relationships and driving business growth.
• Managed team leads while collaborating with cross-functional teams and agency partners in strategy, planning, production, media, PR, and creative.

Client(s): El Pollo Loco (AOR), San Manuel Casino, E&J Gallo

• Responsible for brand planning and delivery of all campaign elements and product launches in accordance with brand KPIs and business needs, from briefing and initial discovery to concepting and delivery.
• Oversaw all project deliverables, from broadcast and content development to digital delivery (web, mobile, OOH, display, CRM, social).
• Responsible for team leadership, overall account health, and driving new business growth.

Client(s): Global creative and strategic Agency of Record for Jaguar and Land Rover brands

• Provided strategic, day-to-day account leadership for the North America region on all Jaguar and Land Rover marketing initiatives.
• Collaborated with clients and media partners on long-term brand and product GTM strategy and planning.
• Led multiple high-profile digital and experiential campaigns, including “British Villains” (Superbowl 2014), Innovation Lab (SXSW), and ‘The Art of Performance Tour’ (multi-city test drive tour).
• Coordinated with global and local teams on UX, wireframes, user journey mapping, content creation, and localization efforts for JaguarUSA.com.

Client(s): Toyota, Hulu, Scion, Tinder

• Led digitally driven engagements for multi-million dollar accounts, providing strategic and tactical leadership for brands across web, streaming, social and mobile platforms.
• Collaborated with in-house design, development, and information architect teams throughout project lifecycle.
• Tracked overall project health, highlighting any adjustments to scope and identifying opportunities for growth.