Hazel O'Mahony

As the founder and creative lead of Isla Photo, I specialize in crafting compelling visual narratives across a variety of genres, including portrait, event, wedding photography. I manage all aspects of the business, from creative direction and client relations to post production and marketing delivering high impact imagery with a signature creative style.

• Supported the development and execution of creative concepts for digital, print, and social campaigns in alignment with Shutterfly’s brand vision.
• Collaborated with art directors, designers, photographers, and copywriters to produce cohesive, visually engaging content across platforms.
• Led on-set creative execution during photo and video shoots, ensuring visual consistency and storytelling alignment with campaign goals.
• Contributed to mood boards, shot lists, and creative briefs to translate marketing objectives into clear visual direction.
• Assisted in refining brand guidelines and maintaining quality control for all creative assets.
• Provided feedback and support to junior creatives, fostering collaboration and consistency across projects.

Strategized, created, and managed social media content across Instagram, TikTok, and Facebook for personal brand and collaborative projects. Focused on storytelling through photography and video to drive engagement, grow community, and maintain consistent brand aesthetics. Balanced creative direction with audience analytics and platform trends.

• Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
• Cleaned counters, machines, utensils, and seating areas daily.
• Trained new team members with positive reinforcement and respectful, encouraging coaching.
• Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
• Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
• Controlled line and crowd with quick, efficient service.

• Greeted and interacted with members and guests upon entrance and exit to facility.
• Taught staff and participants proper methods for best use of equipment to meet individual fitness goals.
• Maintained clean and organized workout environment to enhance overall fitness experience.
• Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.

Oversees the full creative process from concept to delivery across branding, photography, and digital campaigns. I lead multidisciplinary projects that blend storytelling, visual strategy, and audience engagement, bridging art direction with marketing performance. My work spans brand identity, live event coverage, and visual content for artists, festivals, and small businesses.

• Directed 25+ visual campaigns annually, managing creative strategy, design, and production from ideation to launch.
• Led photography and branding projects that achieved an average 40% increase in client social engagement and 25% boost in brand visibility within three months post-launch.
• Directed and executed high impact visual campaigns for portrait photography, events, and lifestyle brands, driving measurable growth in audience engagement and reach.
• Supervised cross functional creative teams, coordinating designers, photographers, and marketing partners to deliver cohesive brand narratives.
• Developed comprehensive visual strategies aligning with client identities and marketing goals across print, social, and digital platforms.
• Spearheaded creative direction for major event partnerships, ensuring visual consistency, atmosphere capture, and strategic storytelling.
• Managed pre to post production workflows, including concept development, on-set direction, editing, and final delivery for both photo and video projects.
• Consulted with clients on branding, positioning, and creative storytelling to strengthen market presence and emotional impact.