Hazel(Ruimeng) Chen

• Managed multiple commercial IP projects for FMCG clients, including sole ownership of a high-impact 1M CNY campaign, overseeing the full lifecycle from kickoff to delivery.
• Coordinated cross-functional collaboration between internal teams and external partners, aligning deliverables with project scope and timelines.
• Led project intake, asset organization, and daily scheduling, proactively identifying resourcing needs, and resolving timeline challenges.
• Tracked and documented key milestones, client briefs, and campaign performance data across 5+ metrics, supporting project reviews, and knowledge sharing.

• Oversaw end-to-end UI localization workflows, coordinating with internal stakeholders, and external vendors to ensure timely, high-quality deliveries.
• Managed query distribution and resolution, acting as the central point of contact for vendor inquiries, and internal clarifications.
• Streamlined key processes by designing automated systems for request intake, query handling, and response collection, significantly reducing manual workload.
• Built and maintained rule sets for internal 'content health scanning' tools, processing and verifying over 100,000 data entries to ensure consistency and quality.

• Performed Localization QA testing across five mobile games, identifying linguistic and functional issues to ensure a high-quality user experience.
• Collaborated with Business Development teams from multiple TMS providers to assess each platform’s strengths and limitations.
• Presented evaluation results and actionable insights to internal stakeholders to support tool selection decisions.