Summary
Overview
Work History
Awards Memberships
Timeline
Generic

H. C. ROWE

Summary

Proven entertainment professional that can oversee all aspects of facility operations including; event operations, production, guest services, booking, box office, event security, event staffing, guest relations, marketing and sponsorship. Delivers first-class guest experiences to maximize revenues within schedule and budget constraints. Thirty plus years of live entertainment experience makes me highly effective in bridging the gaps between entertainment, hospitality and construction industries. Experienced in representing owners on multi-million dollar Las Vegas resort development projects specializing in the design, development, and operation of award-winning venues and world renowned theatrical productions. Proven leader in expanding market penetration and driving profits while working with budgets ranging from one million to over 100 million dollars. Talented Executive Director experienced in developing and managing staff, budgets and programs to achieve results. Offering more than 25 years of experience at executive level. Applies skills in leadership, mentoring and training to motivate organization's members in meeting organizational mission and program goals. Successfully raises public awareness about community-based programs and services.

Overview

41
41
years of professional experience

Work History

Executive Director of Colosseum/Entertainment

AEG Live
Las Vegas, NV
11.2007 - Current
  • Oversee comprehensive relationships with anchor tenants including Celine Dion, Elton John, Mariah Carey, Reba, Brooks & Dunn, Rod Stewart and Jerry Seinfeld
  • Accountable for the development of the annual operating calendar, activity schedules, dates and hours of operation; projections for attendance and revenues that exceed 100M annually
  • Oversees the development of operating and marketing financial plans and documents to include; operating revenue and expense budgets; capital expense plans and budgets
  • Responsible for pre-opening budgets of new Resident Artists shows in excess of five million dollars
  • Entertainment Production – Resident Artists and touring show operations, show creation and production management backed by expertise in technical and design disciplines
  • Negotiates contracts and agreements with industry agents and associates for the procurement of activities and events
  • Renders assistance in the technical production, planning, scheduling, critical-path analysis, budgeting, cost control, quality control, code compliance and contract administration
  • Administers control of efficient day-to-day venue operations by creating innovative ways to increase revenue and enhance the guests’ experience
  • Responsible for all programming of The Colosseum’s 4,300-seat Theater at Caesar’s Palace
  • Forecasts and compiles annual operating budgets over 70 million dollars.

Director of Entertainment

Palms Casino Resort
Las Vegas, NV
10.2005 - 11.2007
  • Responsible for construction/pre-opening budgets of the Theater in excess of 90 million dollars
  • Directed RFP process for the Pearl Theater for rigging, audio, lighting and video installation
  • Oversaw all aspects of the Pearl Theater design to technical implementation
  • Forecasted and complied annual operating budgets over 10 million dollars
  • Developed the annual operating calendar, oversaw all entertainment bookings, projects and revenues
  • Negotiated contracts for live entertainment, venue sponsorship opportunities and convention sales bookings
  • Guided creative development of property marketing and advertising for the Entertainment Department
  • Compiled monthly profit and loss summaries
  • Responsible for guiding entertainment programming for the Palms Casino Resort
  • Established opening team, conducted hiring and development of department policies and procedures.

Executive Director of Events and Entertainment

Mandalay Bay Resort & Casino
Las Vegas, NV
07.1998 - 07.2005
  • Member of grand opening team that successfully opened the flag ship property for Mandalay Resorts
  • Strategically designed and implemented an entertainment plan, intended to enhance the properties appeal and marketability
  • Researched, analyzed, planned and executed events for the Mandalay Bay Resort and Casino
  • Responsible for the programming of the 12,000-seat arena at Mandalay Bay Events Center and the 3,000 capacity outdoor beach stage
  • Developed administrative procedures for the department which included job descriptions, hiring practices and training
  • Integral part of overseeing technical production and participation in production meetings and press conferences
  • Negotiated and determined the terms with event contracts
  • Coordinated all financial aspects including forecasting, budgeting, purchasing, approved final settlement and post-event analysis
  • Continued to stay abreast of industry and management technological trends by attending conferences and workshops
  • Successful in placing Mandalay Bay on Pollstar’s Top 50 Venue List in the world, while effectively competing in a highly competitive marketplace with multiple venues on the highly congested Las Vegas Strip
  • Driven to create a positive cash flow and to enhance stockholders’ investments, total revenues generated for 2005 exceeded 31 million dollars.

Director of Entertainment

Rio Suite Hotel & Casino
Las Vegas, NV
01.1998 - 07.1998
  • Responsible for booking all entertainment for special events, concerts, lounges and casino promotions
  • Advised Executive Board Members of new entertainment opportunities and trends
  • Managed daily operations of hotel box office and staff
  • Accountable for the overall daily operation of all on-site entertainment venues
  • Coordinated with in-house marketing departments to attract specific clientele throughout hotel promotions/casino events and venue attractions.

Director of Entertainment

Aladdin Hotel & Casino
Las Vegas, NV
01.1994 - 01.1998
  • Increased revenues by 200% over a three (3) year period by implementing aggressive business and marketing plans to maximize the venues’ potential
  • Brought 7,000-seat Performing Arts venue from negative profit margin to being recognized as one of the top ten indoor grossing concert venues of its size in the nation in 1995 and 1996
  • Successfully targeted audience development opportunities through venue attractions such as The Broadway Classic Series
  • Designed developed and implemented new sponsorship and marketing tactics to expand advertising and promotion to enhance the bottom-line
  • Responsible for booking, promoting and contracting all entertainment for a 7,000-seat Theater, 600-seat showroom and 200-seat lounge, and following through to ensure successful end results
  • Coordinated directly with inter-departmental staff in the formulation and implementation of entertainment for special events and casino marketing
  • Organized and guided the Aladdin’s in-house Advertising Department, as well as outside media agencies, to promote hotel/casino events in conjunction with venue attractions.

Director of Entertainment Services/Operations

Golden Nugget Hotel & Casino
Las Vegas, NV
09.1983 - 11.1993
  • Responsible for contracting and coordinating the daily operations of all entertainment for the showroom, lounge, special events and conventions
  • Responsible for formulating and implementing financial projections and statistics
  • Coordinated with inter-departmental staff in the execution of special events and promotions
  • Responsible for interviewing, hiring and training all entertainment personnel
  • Provided managerial, creative and technical guidance to enhance the development of staff
  • Researched, designed and managed entertainment convention audio/video services
  • Involved in all planning of hotel expansions and renovations in regard to technical layout, support, staffing and installation of entertainment equipment
  • Participated on the pre-construction team that designed and developed the convention and entertainment areas for The Mirage Hotel & Casino.

Stage Manager

Frank Sinatra Summer European Tour 1987
  • Responsible for the operation of each show
  • Accountable for touring orchestra, crew and equipment
  • Supervised the installation and removal of stage set and equipment
  • Responsible for coordinating all rehearsal times and evaluating technical requirements
  • Provided technical and creative solutions to unique problems in a new environment.

Awards Memberships

  • Academy of Country Music – Casino of the Year, Mandalay Bay Events Center 2002 & 2004
  • MTV Video Music Awards – Pearl Concert Theatre 2007
  • Billboard Magazine – Venue of the Decade, The Colosseum at Caesars Palace 2009
  • Casino Entertainment Legend Award 2015
  • Board Member Academy of Country Music Awards
  • Longstanding Member International Association of Venue Managers

Timeline

Executive Director of Colosseum/Entertainment

AEG Live
11.2007 - Current

Director of Entertainment

Palms Casino Resort
10.2005 - 11.2007

Executive Director of Events and Entertainment

Mandalay Bay Resort & Casino
07.1998 - 07.2005

Director of Entertainment

Rio Suite Hotel & Casino
01.1998 - 07.1998

Director of Entertainment

Aladdin Hotel & Casino
01.1994 - 01.1998

Director of Entertainment Services/Operations

Golden Nugget Hotel & Casino
09.1983 - 11.1993

Stage Manager

Frank Sinatra Summer European Tour 1987

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H. C. ROWE