Marketing Intern
Zongmiao Tourism Culture Communication Co., Ltd.
Yiwu, Zhejiang
06.2025 - 08.2025
- Conducted comprehensive market analysis and performed daily tracking of key performance indicators (KPIs), including total revenue and product-line-specific performance, to identify trends and inform strategic decision-making.
- Prospected, evaluated, and negotiated contracts with potential partners, including TikTok service agencies and cultural tourism support firms, achieving an estimated 3% cost reduction.
- Executed grassroots marketing initiatives by participating in local promotion events to enhance brand visibility and customer engagement.
- Secured and managed partnerships with urban advertising companies to orchestrate the strategic placement of outdoor advertisements across the city.