HEADAY CHECO

• Lead Field strategy across multi-territories: New York metro, Boston and Connecticut, overseeing 40+ sephora,Ulta and Nordstrom locations.
• Drive best-in- class field education initiatives, delivering impactful trainings for Beauty advisors and Leads to elevate in- store product knowledge and ensure flawless execution.
• Established and maintain extensive relationships with Sephora Leads and Brand Partners across all New York metro and Boroughs including Long Island.
• manage freelance teams: hiring, scheduling,coaching,performance optimization, and territory resource planing to maximize ROI
• execute flagship activations including FSCs, CEEs, and Regional Takeovers, generating consistent sales lifts.
• operate under a OKR- driven framework and leading regional takeovers that elevate brand visibility and revenue.
• archived 96% YTD B5 performance with consistent weekly/monthly success
• provided execitive-level reporting to my regional manager,with proactive comunifation, detailes sales tracker,preformance reports, and actionable bussiness insight to maximize aligment with cooporate goals.

• Drove 120%+ sales growth at Sephora 5th Avenue, making it the top-performing store nationwide
• Executed events and provided team education across fragrance and color categorie
• Independently hosted CEEs and FSCs store LED events.
• Played a Key role in building and managing a freelancer team, supporting high-volume activations and store success.
• Partnered with leadership to roll out effective fleld strategies that drove visibility, traffic, and conversion.

• Led product education and seasonal events across major NYC retail locations
• Built long-term client relationships through artistry-based service and demo

• Managed daily operations of a high-volume Beauty Studio, ensuring seamless execution of services and an elevated client experience

• tracked studio service sales, team performance, and service metrics, reporting results to store leadership to drive growth and accountability.