Summary
Overview
Work History
Education
Skills
Timeline
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Heather Alves

Heather Alves

Jacksonville,FL

Summary

I am a results-driven marketing leader with extensive experience directing integrated marketing strategies, brand development, and operational execution across diverse industries, including logistics, consumer products, and media. In my current role as Director of Corporate Marketing at TOTE Group, I lead cross-functional teams, agency partners, and executive stakeholders to deliver data-informed marketing programs, build scalable processes, and drive measurable growth. My background includes successfully implementing change management initiatives, optimizing marketing operations, and developing digital assets and brand standards that align with corporate objectives and elevate customer engagement.

Overview

25
25
years of professional experience

Work History

Director of Marketing

TOTE Group
02.2019 - 06.2025
  • Promoted through roles of increasing responsibility, starting with establishing and directing all marketing and communications for TOTE Maritime Puerto Rico, then expanding to build and lead marketing operations for two newly created terminal operator companies and later overseeing alignment across multiple subsidiaries within the TOTE Group portfolio operating across the United States & Caribbean.
  • Developed and implemented integrated marketing strategies, brand standards, and digital asset management systems to establish and scale best practices across independently managed business units, and strategic consulting firms, supporting growth objectives and evolving business models across the portfolio of companies.
  • Led cross-functional teams, agency partners, and consultants to execute data-driven campaigns and $1MM budgets, optimize marketing processes, and deliver measurable results, while partnering with executive leadership to guide strategic initiatives, including leading the development and launch of a marketing program for the transformation of a 50-year-old transactional ship operations division into an innovative, customer-focused disruptor in the U.S. government shipbuilding industry.

Director of Sales, Marketing & Bus Dev.

The Doyle Group
10.2013 - 01.2019
  • Progressively promoted from Director of Sales, Marketing & Business Development to Brand Manager & Marketing Director, with expanding responsibility for leading integrated marketing strategy, brand development, and business growth across two national publications and multiple personal insurance product lines within alternative medicine.
  • Directed cross-functional teams to create and execute data-informed marketing campaigns, optimize distribution models, and drive consistent year-over-year revenue increases—achieving 18% annual growth in a highly competitive industry while maintaining a 23% market share.
  • Implemented new processes for hiring, training, and professional development, and led initiatives to align sales and marketing operations, improve ROI, and build scalable programs supporting long-term profitability and brand engagement.

Director, Sports Management & Partnerships

International Management Group (IMG)
07.2011 - 08.2013
  • Developed and executed integrated marketing and brand strategies for global sports, fashion, and media licensing businesses, driving consistent double-digit annual growth and record revenues for high-profile clients including the PGA Tour and Kentucky Derby.
  • Led cross-functional teams and external partners to design and implement strategic growth plans, optimize go-to-market processes, and launch new branded product lines that expanded market reach by 6% and engagement by 17%.
  • Collaborated closely with internal stakeholders and authorized manufacturing partners to build scalable marketing programs, deliver operational excellence, and achieve measurable business objectives.

Sr. Sales & Licensing Partnerships

Hasbro
04.2000 - 07.2011
  • Progressed through multiple roles to ultimately serve as Senior Sales & Partnership Licensing Manager, where I led the development and execution of North American brand strategies across six major consumer product categories, generating over $100 million in retail sales in partnership with Fortune 100 companies such as Colgate; Band-Aid; General Mills; Kate Spade; and Neiman Marcus.
  • Managed complex, multi-branded operational plans that integrated diverse product lines, optimized go-to-market processes, and consistently exceeded revenue targets with product placements across specialty, value, mid-market and luxury retailers in the United States.
  • Collaborated cross-functionally to deliver cohesive brand experiences, streamline workflows, and train teams, demonstrating a strong ability to scale marketing operations, manage high-impact partnerships, and deliver measurable results.

Education

Bachelor of Arts - Communications - Ad/PR

University of Central Florida
Orlando, FL
08.1996

Skills

  • Marketing operations & process optimization
  • Cross-functional project management
  • Campaign measurement & reporting
  • Stakeholder alignment & communication
  • Budget management & agency/vendor oversight
  • Change management and scaling best practices

Timeline

Director of Marketing

TOTE Group
02.2019 - 06.2025

Director of Sales, Marketing & Bus Dev.

The Doyle Group
10.2013 - 01.2019

Director, Sports Management & Partnerships

International Management Group (IMG)
07.2011 - 08.2013

Sr. Sales & Licensing Partnerships

Hasbro
04.2000 - 07.2011

Bachelor of Arts - Communications - Ad/PR

University of Central Florida

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