Google AdWords & Analytics
Hi, I’m
Heather Arlen
Digital Media And Marketing Specialist
Summary
Well-qualified SEO Specialist with 8+ years of experience delivering exceptional digital marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in SEO, Google Analytics, and data analysis. Highly proficient in building lasting relationships with key decision-makers, customers, and team members to further company goals. Ready to leverage training and experience to take on new professional challenges.
Overview
8
years of professional experience
4
years of post-secondary education
1
Certification
Work History
Freelance Denver, CO
Digital Media Content Creator
05.2022 - 02.2023
Job overview
- Managed content across multiple platforms for widest audience reach.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
West + Main HomesDenver, AND
Broker and REALTOR
05.2022 - 02.2023
Job overview
- Advertised client properties through websites, social media, and real estate guides.
- Developed and maintained relationships with clients through networking, postcards, and cold calling.
- Marketed and sold property for clients by hosting open houses and advertising online and in print.
- Handled day-to-day happenings of real estate office to consistently grow client base and increase revenue.
- Communicated with clients to understand property needs and preferences.
Arlo And JoyNewport Beach, CA
eCommerce Business Owner
10.2016 - 01.2022
Job overview
- Conceived and developed a worldwide eCommerce website on Shopify
- Scheduled and coordinated with local organizations producing community pop-up shows
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Managed search engine marketing (SEM) budgets and tracked campaign performance.
- Prepared marketing copy, images, videos, emails, and other collateral.
Education
The University of ArizonaTucson
Bachelor of General Studies from Arts, Media, andEntertainment
08.2011 - 05.2015
Skills
Shopify expert
Comparative market analysis
Keyword optimization
Ad development
SEM trend knowledge
Interpersonal Communication
Certification
Licensed Broker + REALTOR
Software
Adobe
MS Office
MS Word
Power Point
Outlook
Mailchimp
Timeline
Broker and REALTOR
West + Main Homes
05.2022 - 02.2023
Licensed Broker + REALTOR
05-2022
Digital Media Content Creator
Freelance
05.2022 - 02.2023
eCommerce Business Owner
Arlo And Joy
10.2016 - 01.2022
The University of Arizona
Bachelor of General Studies from Arts, Media, andEntertainment
08.2011 - 05.2015