Heather Autey
Saint Paul,MN
Summary
With over 15 years of experience in both traditional and digital marketing along with project leadership, I have a proven record of developing and executing comprehensive marketing strategies that drive successful go-to-market launches and integrated multimedia campaigns.
My Agile iterative approach leverages actionable insights from data sources to ensure that every campaign delivers the right message on the right platform to precisely targeted segments. I have effectively directed strategic initiatives and messaging enhancements across CPG, SaaS, and loyalty marketing sectors, demonstrating my ability to navigate highly regulated environments and spearhead transformative rebranding efforts. I am dedicated to differentiating product propositions and creating compelling content that fuels impactful product launches and marketing campaigns.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Associate Teacher
Great River Montessori School
02.2025 - Current
- Short term, highly skilled teaching in an ever-changing environment. Apply effective classroom management methods to ensure students engage with each lesson.
- Instruct students with a range of needs, including autism, and ADHD to ensure adherence to IEPs.
- Conduct 1:1 and small group lessons following the direction of the lead classroom guide to support all students in reaching their academic goals.
Product Marketing Manager - Digital Assessments
John Wiley & Sons Inc
06.2023 - 06.2024
- Created a new role within a team undergoing digital transformation, enhancing stakeholder processes to align with Agile methodologies.
- Conducted extensive competitive market research to identify areas of opportunity within traditional and emerging market spaces, resulting in a robust competitive product database.
- Directed all go-to-market (GTM) activities and strengthened launch strategy by incorporating Agile processes and utilizing project planning platform for transparent communication to stakeholders.
- Supported marketing campaigns with segmented content and messaging to drive demand. Expanded support materials for the Partner network, leading to a significant increase in credit consumption.
Director of Product and Technology Development
Simpliconnect Inc.
08.2021 - 03.2023
- Provided leadership and guidance to a team of product developers, fostering professional growth and high performance. Established a culture of continuous improvement by leading joint planning meetings between 2 off-shore development teams.
- Steered the business through a pivotal technology transformation, capitalizing quickly on industry changes to 21+ product marketing. Forged key partnerships with leading alcohol and tobacco companies, securing advisory role and preferred partner status.
- Spearheaded the creation of compelling sales enablement materials that effectively communicated product benefits to potential customers.
- Developed targeted pricing strategies and marketing messages to better align with product offering and customer segmentation.
- Promoted the use of geolocation text marketing messages using Braze.
- Streamlined internal communication processes via the implementation of HubSpot Enterprise to ensure alignment between sales, marketing, and product development teams.
Digital Customer Success and Product Marketing
Simpliconnect Inc.
12.2020 - 08.2021
- Led onboarding process improvements by introducing customer and end-user journey mapping, cutting onboarding time by 11 days and enhancing client satisfaction.
- Conducted targeted market research, identifying untapped opportunities in niche Native American tribal corporations. By leveraging existing client relationships with tribal customers, I was able to foster a deeper relationship with Tribal Convenience Store Association.
- Led company rebranding initiative, aligning brand identity with evolving product offerings. Oversaw update of all digital and print media materials as well as product branding.
- Brought marketing operations in-house, which enhanced strategic planning, boosted content creation, and led to more effective annual marketing plans.
- Boosted attendance at thought leadership events by more than 50% per event, enhancing industry visibility and bolstering client reputation.
Sales & Marketing Specialist
Land O'Lakes Inc.
11.2002 - 12.2018
- Held a series of roles, increasing in responsibility and opportunity.
- Created informative product presentations and conducted training sessions for both internal staff and external partners.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Organized and managed successful trade shows, expanding the company''s professional network and generating new leads.
- Collaborated closely with design teams on advertising collateral development, ensuring consistent messaging across various channels.
Education
Bachelor of Science - International Management
Gustavus Adolphus College
St. Peter, MNMaster of Science - Sustainable Business Management
University of Wisconsin-Stout
Menomonie, WI12-2017
Skills
- Project Management
- Content Marketing
- Organizational Skills
- Marketing Automation Software
- Stakeholder Collaboration
- SCRUM Certified
- Agile Methodologies
- Adobe Creative Suite
- Project Planning Software
Certification
- SAFe® Agile – Agile Product Owner/Product Manager: Course Completed 12/2024
- Certified Scrum Product Owner®- Scrum Alliance, Issued Nov 2024, Expires Nov 2026, Credential ID 2016540
- Everything DiSC Certification: Wiley Workplace Learning, August 2023
- Google Analytics Professional Certificate: May 2023
- Jira Fundamentals Badge: Atlassian, November 2022
Timeline
Associate Teacher
Great River Montessori School
02.2025 - Current
Product Marketing Manager - Digital Assessments
John Wiley & Sons Inc
06.2023 - 06.2024
Director of Product and Technology Development
Simpliconnect Inc.
08.2021 - 03.2023
Digital Customer Success and Product Marketing
Simpliconnect Inc.
12.2020 - 08.2021
Sales & Marketing Specialist
Land O'Lakes Inc.
11.2002 - 12.2018
Bachelor of Science - International Management
Gustavus Adolphus College
Master of Science - Sustainable Business Management
University of Wisconsin-Stout
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