Heather Baxter
Summary
Dynamic professional with a unique blend of expertise in sales, customer success, HR, mental health, and coaching. Combines deep insight into human behavior with a passion for driving individual and business growth through client success, team development, and transformational coaching.
Fueled by connection, mindset, and making a meaningful impact.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Corporate Benefits Sales Strategist
Upwards
01.2025 - Current
- Engaged 100+ enterprise HR accounts, averaging 200+ daily calls with a 90% conversation rate.
- Built and maintained relationships with contacts, resulting in a 35% increase in referrals and benefits interest.
- Educated executives on childcare challenges and how employee benefits could improve the quality of the business.
- Utilized CRM tools to track customer interactions and sales, enhancing effectiveness of follow-up communications.
Engagement Program Manager
Upwards
07.2023 - 09.2024
- Oversaw engagement operations, launching new projects and delegating tasks appropriately to ensure smooth workflow.
- Drove 40% engagement increase and onboarded 30% of contacted providers, generating interest in 95%.
- Customized communication with providers via text and phone call and created social media accounts to increase involvement.
- Created a new onboarding process for new providers to create a trusted relationship right away.
Sexual Abuse Advocate/ Certified Counselor
Family Resources
06.2022 - 02.2023
- Provided crisis support to survivors of sexual abuse, offering immediate emotional stabilization and trauma-informed care.
- Delivered crisis intervention during emergencies, traveling to hospitals 24/7 to support survivors.
- Supported clients in accessing resources, including housing, jobs, transportation, and financial assistance.
- Served as a certified counselor, guiding survivors through long-term recovery with individualized care plans.
- Advocated for survivors during legal proceedings, including obtaining orders of protection and offering courtroom support.
Senior Client Engagement Lead
Hilton Grand Vacations, Hilton Worldwide
02.2012 - 06.2015
- Delivered high-level service to exclusive guests by planning customized vacations, booking tours, and managing travel logistics.
- As a team lead, surpassed sales goals by 25% through strategic promotion of vacation memberships and strong persuasion.
- Adapted communication style to effectively connect with a diverse clientele from various cultural and socioeconomic backgrounds,
- Partnered with global vendors to coordinate travel, secure reservations, and plan future guest itineraries.
Executive & HR Coordinator
Smart Toyota of Quad Cities
08.2011 - 01.2012
- Interviewed, recruited and trained new onboarding candidates. Researched and improved recruitment strategies.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Engaged in professional networking to maintain strong relationships with community professionals and lasting partnerships.
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
Education
B. M. - Music Education/Business
Drake University
01.2009
Skills
- Coaching & Personal Development
- Emotional Intelligent Leadership
- Customer Success Strategy & Execution
- Client Retention & Customer Engagement
- Sales Strategy & Revenue Generation
- Program Design & Development
Certification
Certified Life Coach
Life Coaching Institute
Timeline
Corporate Benefits Sales Strategist
Upwards
01.2025 - Current
Engagement Program Manager
Upwards
07.2023 - 09.2024
Sexual Abuse Advocate/ Certified Counselor
Family Resources
06.2022 - 02.2023
Senior Client Engagement Lead
Hilton Grand Vacations, Hilton Worldwide
02.2012 - 06.2015
Executive & HR Coordinator
Smart Toyota of Quad Cities
08.2011 - 01.2012
B. M. - Music Education/Business
Drake University
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