Heather Bonello
Los Angeles,CA
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, generating new business, and managing teams of account managers. Skilled in communication, customer service and problem-solving.
Overview
9
9
years of professional experience
Work History
Account Executive
Iheart Media Corporate
02.2024 - Current
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Build and execute strategy for monetizing podcast slates and key sponsorships including, but not limited to, a short and long-term national account & agency plan, eye for scoping strategic revenue opportunities, and knack for cross-organizational collaboration.
- Maintained up-to-date knowledge on iHM digital product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
Account Executive
Screenvision Media
11.2022 - Current
- Educate advertisers and their respective agencies on the importance of including Cinema as part of their media and marketing mix. Agencies include Carat, Spark, Mediacom, UM, OMG23.
- Conduct planning and buying group presentations at agencies and client direct. Focused on traditional, video, display, sponsorship, digital, OOH and programmatic offerings.
- Successfully negotiate advertising sales commitments, both for new and renewal accounts, consistent with company's business objectives.
- Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
- Oversee all campaign executions with other cross functional support teams including Ad Operations, Integrated Marketing and Pricing & Planning.
- Exceeded quarterly and annual revenue goals by double. Monitor, forecast, track and report sales performance.
Senior Account Manager, Talent & Partnerships
Collab Inc
10.2021 - 11.2022
- Responsible for overseeing every step of the RFP process to develop optimal timelines for clients and navigating talent relationships and conversations daily to launch successful campaigns
- Manage all tasks and deliverables through multiple campaigns using keen understanding of all major social media platforms and tools to create high performing and engaging content across YouTube, TikTok, Instagram, Pinterest, etc
- Generate statements of work, offer letters, both client- facing and talent- facing as well as completing post campaign reporting and effectively present findings to stakeholders
- Consistently generate high level client leads with a focus on Gaming & Sports Partnerships. Created presentation decks and recap materials to tell a comprehensive story on campaign pitches and successes.
Sales Service Executive
Paramount (formerly ViacomCBS)
09.2018 - 10.2021
- Responsible for selling linear, cross-platform, and data-driven media packages in conjunction with internal teams- managing, growing, and stewarding a book of business in excess of $100M
- Present and create customized presentations to C-Suite level executives at both the client and agency level, promoting new platform opportunities to drive growth in key areas for Viacom business
- Research target accounts and strategize to bring in new business and increase share
- Negotiate and implement marketing executions across ten networks, including large-scale cross-platform, custom sponsorships for major tentpole events
- Work with Marketing, Digital, Social, Channel and Research teams to develop the most effective sales approach
- Manage and educate team of sales assistants and assist in the maintenance of team accounts
- Maintained current knowledge of evolving changes in marketplace.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Sales Planner
Paramount (formerly ViacomCBS)
03.2017 - 09.2018
- Created media plans and assisted with pricing and analyzing of upfront and scatter buys
- Analyzed relevant inventory and pricing options to comply with campaign objectives to present suggested media mix and respective pricing tailored to account-specific budget and goals
- Ensured deal points and guaranteed impressions from negotiations and generated analysis reports throughout deal flights
- Lead and managed studio business valued at $30M with clients including Warner Brothers, Sony Pictures and Universal
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
Client Service Representative
Paramount (formerly ViacomCBS)
06.2015 - 03.2017
- Managed the daily maintenance of multimillion-dollar national accounts for clients including Paramount Pictures, Fox Films, Focus Features, Johnson & Johnson, Pepsi, and Unilever
- Streamlined communication with external clients and internal account executives to execute marketing and scheduling
- Prepared external network updates and delivery reports, distributed weekly team highlights to senior management Strategized commercial placement for advertisers based on their target demographic, objectives, research and inventory
Education
Bachelor of Arts - American Studies, Spanish
DICKINSON COLLEGE
Carlisle, PA05.2015
Bachelor of Arts - Media & Communications
UNIVERSITY OF QUEENSLAND
Brisbane, CA07.2014
Timeline
Account Executive
Iheart Media Corporate
02.2024 - Current
Account Executive
Screenvision Media
11.2022 - Current
Senior Account Manager, Talent & Partnerships
Collab Inc
10.2021 - 11.2022
Sales Service Executive
Paramount (formerly ViacomCBS)
09.2018 - 10.2021
Sales Planner
Paramount (formerly ViacomCBS)
03.2017 - 09.2018
Client Service Representative
Paramount (formerly ViacomCBS)
06.2015 - 03.2017
Bachelor of Arts - American Studies, Spanish
DICKINSON COLLEGE
Bachelor of Arts - Media & Communications
UNIVERSITY OF QUEENSLAND
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