HEATHER BORUTA
Santa Cruz,CA
Summary
Strategic Events Manager with 20+ years of experience leading global, corporate, and hospitality event programs from concept through execution. Proven ability to develop impactful event experiences, manage complex programs simultaneously, and collaborate with executive leaders, marketing teams, internal stakeholders, and external partners. Experienced in delivering large-scale employee experiences, hybrid programs, conferences, and branded events for audiences of 1,000+ attendees. Skilled in event strategy, program management, vendor partnerships, budget management, workflow optimization, and leveraging technology to create scalable event solutions.
Overview
31
31
years of professional experience
Work History
Senior Events Manager
Marvell Technology
Santa Clara, CA
11.2021 - Current
- Lead end-to-end planning and execution of global employee event programs, corporate experiences, celebrations, and offsite meetings ranging from 20–1,000+ attendees.
- Provide program management across multiple concurrent event initiatives, managing timelines, budgets, vendors, communications, logistics, and execution milestones.
- Partner with cross-functional teams including Marketing, Communications, HR, Facilities, IT, Security, Finance, and executive stakeholders to align event strategy, objectives, and audience experience.
- Serve as a central source of truth for event planning, processes, timelines, approvals, and operational details using Workfront project management workflows.
- Lead the global Employee Events Committee, coordinating event strategy, programming, and engagement initiatives across North America.
- Design memorable branded experiences that strengthen employee connection, company culture, and organizational engagement.
- Manage external agencies, vendors, contracts, production needs, catering partners, and onsite operations to ensure successful event delivery.
- Create event communications, planning materials, executive updates, presentations, and post-event summaries to measure impact and improve future programs.
- Utilize technology and emerging tools, including AI capabilities.
- Lead onsite event execution, volunteer teams, and operational teams to deliver seamless attendee experiences in high-pressure environments.
Operations Coordinator/Project Management
Folger & Burt Architectural Hardware
Soquel, CA
10.2020 - 11.2021
- Managed complex client projects requiring detailed scheduling, vendor coordination, budget tracking, and cross-functional collaboration.
- Improved operational workflows and processes to increase efficiency, communication, and delivery accuracy.
- Coordinated multiple projects simultaneously while maintaining deadlines and quality standards in a fast-paced environment.
Senior Sales Manager
Seascape Beach Resort
Aptos, CA
09.1997 - 05.2020
- Delivered over $50M+ in event and group sales, overseeing corporate meetings, conferences, retreats, and large-scale experiences from initial strategy through execution.
- Partnered with corporate clients, executives, and planning teams to design customized event solutions aligned with business objectives.
- Created proposals, presentations, site experiences, and strategic recommendations to drive client engagement and business growth.
- Represented the organization at industry events and trade shows to strengthen brand awareness and client relationships.
Sales Coordinator
Seascape Beach Resort
Aptos, CA
09.1995 - 09.1997
- Supported event planning operations including contracts, attendee tracking, rooming lists, billing coordination, and client communications.
Education
Bachelor of Science - Hotel, Restaurant, and Institutional Management
Indiana University of Pennsylvania
Indiana, PASkills
- Global Event Program Management
- Event Strategy & Experience Design
- Large-Scale Events (1,000 attendees)
- Event Planning Decks & Post-Event Reporting
- Vendor Management & Procurement
- Budget Planning & Financial Tracking
- Event Operations & Logistics
- Fast-Paced Multi-Project Management
- Hybrid & Virtual Event Experiences
- Attendee Experience & Engagement Strategy
Affiliations
Meeting Professionals International (MPI)
Timeline
Senior Events Manager
Marvell Technology
11.2021 - Current
Operations Coordinator/Project Management
Folger & Burt Architectural Hardware
10.2020 - 11.2021
Senior Sales Manager
Seascape Beach Resort
09.1997 - 05.2020
Sales Coordinator
Seascape Beach Resort
09.1995 - 09.1997
Bachelor of Science - Hotel, Restaurant, and Institutional Management
Indiana University of Pennsylvania