Heather Bratcher
256 762 2881
Tuscumbia
Summary
Results-driven sales and marketing manager with extensive experience in business development, community engagement, and team leadership. Adept at building strategic partnerships, driving revenue growth, and executing targeted marketing initiatives. Passionate about fostering meaningful connections to enhance brand awareness and customer loyalty.
Professional operations leader with strong track record in optimizing processes and driving organizational efficiency. Skilled in strategic planning, budget management, and cross-functional team leadership. Known for fostering collaboration, adapting to change, and achieving measurable results. Proficient in project management, resource allocation, and performance analysis. Reliable and results-focused, ready to make significant impact.
Overview
17
17
years of professional experience
Work History
Regional Director of Operations
Moments Hospice
10.2022 - Current
- Standardized operational procedures across all regional locations to ensure consistency in quality and performance.
- Ensured successful project completion by establishing clear objectives, milestones, and communication channels.
- Developed strong partnerships with key clients to expand business opportunities and drive revenue growth.
- Collaborated with other Regional Directors to share best practices, align strategies, and foster a spirit of teamwork across the organization.
- Built a Team and helped establish programs across the company.
- Interviewed all candidates and trained for business development and job duties.
- Supported staff and held company wide meetings for team building and update on policy and procedures.
- Built Protocols while putting policies in place to build successful programs within the company.
- Meet with survivors to do company interviews.
- Ran end of quarter numbers and goals for future growth and expansion.
Volunteer Coordinator & Marketing Support
Southern Care New Beacon
01.2016 - 10.2022
- Develop and execute marketing strategies to attract volunteers and expand outreach
- Coordinate events, networking opportunities, and promotional campaigns
- Generate and manage referral leads to support sales team growth
- Ensure compliance with program goals while maintaining strong community relationships
- Statewide Volunteer Coordinator Mentor
- Oversee operations and mentor leaders across 36 locations in Alabama
- Conduct training sessions focused on community engagement and brand promotion
- Spearhead the We Honor Veterans Program, strengthening organizational impact
Office Manager & Sales Strategist
Aspen Dental
01.2013 - 01.2016
- Led marketing initiatives to increase patient acquisition and retention
- Developed sales goals and tracked performance through detailed reporting
- Managed office staffing, training, and customer service enhancements
- Ran credit reports and excel data
- Built Customer care plans and ran credit reports.
- Sales in office for treatment needs.
Certified Pharmacy Technician & Sales Associate
Milner Rushing
01.2012 - 01.2013
- Processed billing and insurance claims while handling customer accounts
- Engaged with physicians to promote specialized medical products
Certified Pharmacy Technician & Sales Representative
Franklin Pharmacy
01.2010 - 01.2012
- Conducted internal audits and secured physician sales for compounding medications
- Processed high-volume prescriptions while ensuring compliance standards
Certified Pharmacy Technician & Customer Engagement Specialist
Walgreens Pharmacy
01.2008 - 01.2011
- Managed client relationships, handling inquiries and product recommendations
- Oversaw training of new technicians to improve operational efficiency
Education
High School -
Muscle Shoals High School
05.2007
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Wallace State
07.2007
Certification - Pharmacy
Pharmacy Board of Alabama
07.2010
Businees Managment
Managment Program Cerificate
01-2013
Skills
- Sales Strategy & Lead Generation – Driving revenue growth through targeted marketing efforts
- Community Outreach & Brand Promotion – Strengthening public engagement and visibility
- Marketing & Event Coordination – Executing campaigns to enhance brand awareness
- Business Development & Relationship Management – Building partnerships and retaining customers
- Leadership & Team Mentorship – Training, guiding, and supervising professionals
- Data Analysis & Performance Tracking – Leveraging analytics to improve results
Timeline
Regional Director of Operations
Moments Hospice
10.2022 - Current
Volunteer Coordinator & Marketing Support
Southern Care New Beacon
01.2016 - 10.2022
Office Manager & Sales Strategist
Aspen Dental
01.2013 - 01.2016
Certified Pharmacy Technician & Sales Associate
Milner Rushing
01.2012 - 01.2013
Certified Pharmacy Technician & Sales Representative
Franklin Pharmacy
01.2010 - 01.2012
Certified Pharmacy Technician & Customer Engagement Specialist
Walgreens Pharmacy
01.2008 - 01.2011
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Wallace State
High School -
Muscle Shoals High School
Certification - Pharmacy
Pharmacy Board of Alabama
Businees Managment
Managment Program Cerificate
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