Summary
Overview
Work History
Education
Skills
Timeline
Generic

Heather Broady

DeLand

Summary

Accomplished Marketing Director at Aventine at DeLand, adept in event planning and family relationship development. Excelled in enhancing resident satisfaction and streamlining operations, showcasing a blend of strategic vision and empathetic leadership. Proven track record in mentoring teams and improving engagement through innovative senior activities, with a keen focus on efficiency and rapport building.

Overview

16
16
years of professional experience

Work History

Marketing Director

Aventine at DeLand
DeLand
08.2022 - Current
  • Presented monthly results of all marketing efforts at executive team meetings.
  • Supervised creation of marketing materials and collateral.
  • Resolved tenant complaints in a timely manner while maintaining positive relationships with clients.
  • Prepared and submitted daily, weekly, and monthly and reports by deadlines.
  • Checked rental eligibility by following company's verification process.
  • Conducted informative and personalized tours, resulting in new leases.
  • Used conflict resolution skills to quickly resolve issues among residents.
  • Coordinated move-in and move-out processes for tenants including inspections, repairs, cleaning services.
  • Utilized various software programs such as Microsoft Office Suite or Yardi Voyager for data entry purposes .
  • Prepared lease paperwork and obtained signatures and first payments from new residents.

Activities Director

The Cloisters
DeLand
08.2020 - 08.2022
  • Updated facility schedule and related records.
  • Maintained records of activities and analyzed feedback from participants.
  • Coordinated calendars, shifts and activity schedules with staff.
  • Attended seminars and workshops related to best practices in activity coordination.
  • Administered first-aid and offered emergency assistance to injured or ill participants.
  • Planned special events for holidays, birthdays, and other occasions.
  • Trained and managed assistants and delegated tasks for staff members.
  • Facilitated discussion groups that focused on current topics relevant to seniors.
  • Coordinated with vendors for supplies needed for activities.
  • Operated and explained proper use of mechanical equipment to employees.
  • Talked to coworkers using computers, radios and other electronic devices.
  • Interacted with patients and families by addressing questions and concerns.
  • Organized special trips for residents and accompanied groups throughout each excursion.
  • Organized services such as transportation, event security and catering.
  • Ensured safety protocols were followed during all activities.

Activity Assistant/ CNA

Oceanview Nursing and Rehab
New Smyrna Beach
01.2019 - 08.2020
  • Developed individualized programs for each resident based on their interests and abilities.
  • Completed and maintained time and attendance forms and inventory lists.
  • Facilitated group discussions around current events or other relevant topics.
  • Created weekly newsletters about upcoming events and activities for distribution to staff and residents.
  • Assisted with transporting and escorting program participants to, from and within program activity locations and on external trips.
  • Kept activities spaces organized, clean and tidy.
  • Planned, organized, facilitated and promoted diverse recreational programs.
  • Organized special trips for residents and accompanied groups throughout each excursion.

Caregiver/CNA

Private Care
New Smyrna Beach
07.2017 - 12.2018

Lived in a home with the patient for 4 days on and 8 days off.

Provided all meals and entertainment to make the patient's last days meaningful.

  • Facilitated activities of daily living, personal hygiene management, and feeding.
  • Provided emotional support to family members during difficult times.

Activities Director

Tennyson Court Senior Care Community
Williamsville
10.2008 - 07.2017
  • Planned and published calendar of events for facility.
  • Monitored budget allocations related to programming expenses.
  • Organized services such as transportation, event security and catering.
  • Analyzed customer feedback to identify areas for improvement in services offered.
  • Trained and managed assistants and delegated tasks for staff members.
  • Updated facility schedule and related records.
  • Tracked resident demographics and preferences in order to develop enjoyable activities plans.
  • Researched new ideas for activities based on interests expressed by residents.
  • Scheduled meetings with volunteers from community organizations who provided assistance with programming.

Education

Bachelors of Church Music - Church Music

Stetson University
DeLand
05-1990

Skills

  • Family relationship development
  • Schedule management
  • Event planning
  • Resident support
  • Calendar management
  • Senior activities experience
  • Training and mentoring
  • Fair housing policies
  • Property tours
  • Building rapport

Timeline

Marketing Director

Aventine at DeLand
08.2022 - Current

Activities Director

The Cloisters
08.2020 - 08.2022

Activity Assistant/ CNA

Oceanview Nursing and Rehab
01.2019 - 08.2020

Caregiver/CNA

Private Care
07.2017 - 12.2018

Activities Director

Tennyson Court Senior Care Community
10.2008 - 07.2017

Bachelors of Church Music - Church Music

Stetson University
Heather Broady