Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Additional Information
Work Availability
Timeline
Hi, Iā€™m

Heather Bruce

Beaver Falls,PA
Wanderer, there is no path, the path is made by walking.
Antonio Machado
Heather Bruce

Summary

Driven Small Business Owner with excellent business acumen, creativity and leadership skills. Offers advanced experience in developing marketing strategies, identifying business opportunities and generating sales in banking and fitness industry.

Overview

31
years of professional experience
1
Certification

Work History

Built For Every Body

Small Business Owner
07.2020 - Current

Job overview

  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Developed customized fitness plans for wide range of clients to expand services.
  • Counseled participants on nutrition to help reach fitness goals.
  • Motivated clients to stay on track with fitness goals with positive and friendly approach.
  • Implemented new and creative exercise routines to keep participants motivated.
  • Trained clients during strength training, cardio vascular exercise, and stretching.
  • Motivated participants through one-on-one instruction and positive feedback.
  • Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs.
  • Assisted clients with personal fitness goals through realistic objectives.
  • Interacted well with customers to build connections and nurture relationships.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Promoted business via social media to generate leads and maximize brand identity.
  • Demonstrated product presentations to prospective customers to showcase features, benefits and value.
  • Researched trends and current innovations to determine competition and develop competitive pricing points.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Designed business plan to define concept, short-term and long-term goals and strategies.
  • Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
  • Educated clients on importance of proper nutrition to reach fitness objectives.
  • Demonstrated proper technique for exercises to avoid injuries.
  • Delivered fun and motivating group fitness classes designed to improve overall health and fitness levels.
  • Developed and implemented creative exercise programs to keep clients engaged and motivated.
  • Assisted individuals in setting achievable fitness goals, monitoring progress for success.
  • Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
  • Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
  • Used music to motivate and energize classes.
  • Maintained up-to-date knowledge of fitness training methods to inform approach.
  • Led aerobics, yoga, core strength and kickboxing classes.
  • Encouraged participants to stay motivated and reach fitness goals.
  • Educated participants on proper nutrition and healthy lifestyle habits.
  • Utilized effective record-keeping system for tracking customer information.
  • Developed and implemented fitness assessment system to evaluate progress of participants.
  • Designed specific workout systems for individual clients based on performance ability.
  • Adapted classes to meet needs of participants with varying fitness levels.
  • Explained exercise modifications and contraindicated movements to participants with history of injury.
  • Developed healthy eating meal plans for clients to provide holistic approach.

Fitness 1440

Group Fitness Instructor
01.2009 - 07.2020

Job overview

  • Led weekly classes for up to 20 individuals with consistent participation and positive feedback.
  • Created and implemented content for youth fitness camps.
  • Led new member orientations through gym equipment and facilities.
  • Greeted members and performed reception duties at front desk.
  • Monitored participant progress and provided positive reinforcement to support goal achievement.
  • Utilized effective record-keeping system for tracking customer information.
  • Created structured and innovative fitness programs to be executed in small to large group atmospheres.
  • Taught diverse group fitness classes designed to improve cardiovascular health, strength and mobility.
  • Managed group fitness classes of up to 20 members.
  • Promoted fitness classes to boost gym attendance.
  • Assisted with marketing and promoting of classes and services.
  • Set up and broke down equipment before and after classes.
  • Promoted safe and inclusive environment for club clients and members.
  • Motivated participants through one-on-one instruction and positive feedback.
  • Collaborated with other instructors to create effective class designs focused on participant feedback.
  • Encouraged and motivated participants to persevere through challenges to achieve new goals.
  • Assisted individuals in setting achievable fitness goals, monitoring progress for success.
  • Performed regular assessments of participant fitness levels and progress toward performance goals.
  • Delivered fun and motivating group fitness classes designed to improve overall health and fitness levels.
  • Collaborated with other fitness professionals to develop and implement new programs.
  • Educated participants on proper nutrition and healthy lifestyle habits.
  • Provided emergency first aid and CPR as needed.
  • Developed creative and fun fitness classes to keep participants engaged and motivated.
  • Encouraged participants to stay motivated and reach fitness goals.
  • Implemented new and creative exercise routines to keep participants motivated.
  • Planned and executed group fitness sessions with warm-ups and cool-downs.
  • Developed and implemented fitness assessment system to evaluate progress of participants.
  • Demonstrated proper form and technique to prevent injury.
  • Demonstrated modified routines with regressions and progressions to meet diverse fitness levels.
  • Created comprehensive fitness programs tailored to needs and goals of each individual.
  • Adapted classes to meet needs of participants with varying fitness levels.
  • Counseled participants on nutrition to help reach fitness goals.
  • Developed and implemented various high-energy and motivating fitness programs to meet diverse needs.
  • Educated members on proper movement techniques and safe equipment use to reduce risk of injury.
  • Led aerobics, yoga, core strength and kickboxing classes.
  • Enhanced client experience by maintaining motivational and supportive culture.
  • Established classes to effectively match skill and learning levels of all participants.
  • Used music to motivate and energize classes.

Go Fitness

Certified Group Fitness Instructor
03.2004 - 08.2009

Job overview

  • Managed group fitness classes of up to 10 members.
  • Taught diverse group fitness classes designed to improve cardiovascular health, strength and mobility.
  • Monitored participant progress and provided positive reinforcement to support goal achievement.
  • Planned and executed group fitness sessions with warm-ups and cool-downs.
  • Led classes of 10 people in dynamic 4classes, supporting open and non-judgemental exercise environment.
  • Led weekly classes for up to 10 individuals with consistent participation and positive feedback.
  • Cultivated positive relationships with class participants by teaching variety of challenging and entertaining group fitness classes.
  • Prepared and inspected course equipment to verify safety and cleanliness before classes.
  • Enhanced client experience by maintaining motivational and supportive culture.
  • Developed creative and fun fitness classes to keep participants engaged and motivated.
  • Supported individual journeys with one-on-one instruction to supplement group lessons for participants needing extra guidance.
  • Created structured and innovative fitness programs to be executed in small to large group atmospheres.
  • Demonstrated modified routines with regressions and progressions to meet diverse fitness levels.
  • Educated members on proper movement techniques and safe equipment use to reduce risk of injury.
  • Developed and implemented various high-energy and motivating fitness programs to meet diverse needs.
  • Established classes to effectively match skill and learning levels of all participants.

Dollar Bank

Bank Branch Manager
01.1995 - 09.1999

Job overview

  • Completed filings and upheld strict compliance with regulatory agencies and supervisors.
  • Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
  • Identified partnership opportunities and established favorable business connections.
  • Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
  • Consulted customers to boost product sales and services.
  • Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
  • Implemented service improvements to enhance sales cycle.
  • Engaged employees in business processes with positive motivational techniques.
  • Submitted loan applications to underwriter for verification and recommendation.
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
  • Complied with regulatory guidelines and requirements.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Compiled database of loan applicants' credit histories, financial statements and other financial information.
  • Examined customer loan applications for loan approvals and denials.
  • Launched new training program to boost employee skills and staff retention rate.
  • Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
  • Maintained friendly and professional customer interactions.
  • Resolved various issues impacting sales management and business operations.
  • Forecasted trends and recommended improvements based on financial risk analyses.
  • Assessed employee performance and developed improvement plans.
  • Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
  • Generated financial and operational reports to assist management with business strategy.
  • Boosted sales and customer loyalty through incentive programs.

Century National Bank

Teller
07.1992 - 01.1993

Job overview

  • Counted, verified and handled bank deposits and armored car transactions.
  • Received mortgage, loan or public utility bill payments, verifying payment dates and amounts due.
  • Educated customers on online banking and mobile banking applications.
  • Established rapport with new clients to increase satisfaction and loyalty.
  • Maintained in-depth knowledge of bank products and services to provide appropriate recommendations to customers.
  • Monitored and reported suspicious activity in line with bank security policies.
  • Referred customers to other banking departments for specialized services.
  • Handled various accounting transactions.
  • Assisted with training of new tellers on policies and procedures.
  • Disbursed cash and checks accurately while maintaining security of cash drawers.
  • Answered customer inquiries regarding account balances, transaction history, services charges, and interest rates.
  • Performed account maintenance by closing out accounts and changing customer addresses.
  • Followed up on customer complaints and provided solutions to enhance customer satisfaction.
  • Educated customers on use of banking website and mobile apps.
  • Calculated fees due, interest and change for customer transactions.
  • Assisted customers with banking needs and inquiries.
  • Processed customer transactions promptly, minimizing wait times.
  • Cross-sold credit cards, loans and other bank products.
  • Monitored and verified suspicious activity on customer accounts.
  • Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.
  • Answered telephone inquiries on checking and savings accounts, loans, and lines of credit.
  • Identified sales opportunities and referred customers to branch partners in financial services.
  • Maintained accurate records of customer transactions in line with bank procedures.
  • Maintained friendly and professional customer interactions.
  • Balanced cash drawer daily and resolved discrepancies to provide accurate data regarding cash flow.
  • Received loan and utility payments, sending funds to correct destinations.
  • Arranged monies received in cash boxes and coin dispensers according to denomination.
  • Processed wide variety of retail banking transactions for personal and commercial customers.
  • Learned about customer's financial needs, established trust, and optimized sales opportunities resulting in quality customer service.
  • Executed wire transfers, stop payments and account transfers.

Mellon Bank

Assistant Bank Manager
01.1993 - 12.1995

Job overview

  • Established and checked coding procedures, monitored reports and updated internal files.
  • Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
  • Completed filings and upheld strict compliance with regulatory agencies and supervisors.
  • Performed banking, business administration and financial tasks to guarantee five-star service for clients.
  • Assisted with complex transactions using overrides and functions requiring additional authorization levels.
  • Reviewed historical records, current operational data and forecasting information to identify and capitalize on system enhancement opportunities.
  • Assessed employee performance and developed improvement plans.
  • Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
  • Represented bank to community through good customer relations.
  • Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
  • Compiled database of loan applicants' credit histories, financial statements and other financial information.
  • Collaborated with bank manager and teller supervisor on scheduling, hiring decisions and monthly audits.
  • Assisted customers with banking transactions, identified and serviced customer needs and resolved issues.
  • Examined customer loan applications for loan approvals and denials.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.

Education

California State University - Long Beach
Long Beach, CA

Bachelor of Arts from Interpersonal & Occupational Speech Communication
12.1991

Skills

  • SPECIAL SKILLS
  • Effective motivator
  • Interpersonal communication
  • Leader
  • Business Growth and Retention
  • Business Management and Development
  • Planning and Execution
  • Training and Development
  • Employee Performance Management
  • Performance Monitoring and Evaluation
  • Business Development

Affiliations

  • Lions Club

Certification

  • Certified Personal Trainer, ISSA - current
  • Certified Nutrition Coach, ISSA-current
  • Certified Online Coach, ISSA-current
  • Certified Group X Instructor, NAFC-current
  • Elite Coach, ISSA-current
  • Fitness Coach, ISSA-current

Additional Information

I am a personal trainer, nutrition coach, group X coach, fitness coach and online coach with a rich background in sales, training, management, banking and communications. After college, I began my corporate career in banking. Within ten years, I worked from teller to branch manager to educator and trainer in management and consumer lending. I have written content and facilitated seminars in communication in business. Stepping away from corporate life to raise my children with special needs has given me a greater purpose, a greater resolve and a whole new bag of skills. Having learned to navigate the education and healthcare system, I have become more compassionate, resourceful and driven to create an environment for achievement and success. My children who learn differently have gone on to excel in school and college. Through all of my incarnations, fitness has been an integral part of my life leading me to now, owner and creator of Built for Every Body.

Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Small Business Owner

Built For Every Body
07.2020 - Current

Group Fitness Instructor

Fitness 1440
01.2009 - 07.2020

Certified Group Fitness Instructor

Go Fitness
03.2004 - 08.2009

Bank Branch Manager

Dollar Bank
01.1995 - 09.1999

Assistant Bank Manager

Mellon Bank
01.1993 - 12.1995

Teller

Century National Bank
07.1992 - 01.1993

California State University - Long Beach

Bachelor of Arts from Interpersonal & Occupational Speech Communication

Similar Profiles

CREATE PROFILE
Heather Bruce