Heather Chavez
Self Employed
El Paso,TX
Summary
Self-motivated entrepreneur and operations leader with 12+ years of experience in management, event production, and client services. Demonstrated success in building and scaling businesses across industries including finance, hospitality, entertainment, and aesthetics. Expertise in leading large teams, coordinating high-profile events with 10,000+ attendees, and designing business systems that enhance efficiency and growth. Experienced in sponsor deck preparation, vendor and artist relations, and managing 100+ staff to deliver impactful, well-executed events. Strong record of developing community partnerships, including co-hosting El Paso’s New Year’s Eve Ball Drop with the City of El Paso WinterFest Team. Adept at overseeing operations, logistics, and creative programming to create memorable, community-focused experiences. Currently expanding expertise as a Certified Aesthetics Injector and pursuing RN certification, blending business acumen with a passion for wellness and client care.
Overview
20
20
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Founder & Certified Aesthetics Injector
House of Youth LLC
02.2024 - Current
- Acquired 150+ loyal clients within the first two quarters, establishing strong brand presence in aesthetics and wellness.
- Generated $150,000–$200,000 in first-year sales, exceeding start-up revenue projections.
- Contracted and mentored a team of Registered Nurses, providing hands-on care training and personalized business development plans.
- Curated wellness-focused events (e.g., rooftop yoga, cycling, and sound baths) to build community engagement.
Partner
In Blume Presents LLC, Brightside Music Festival ELP LLC, Sal Y Limón Fest
02.2022 - Current
- Spearheaded the creation, planning, and execution of high-profile music and cultural festivals, including Brightside Music Festival and Sal Y Limón Street Festival, generating $3.2+ million in revenue.
- Collaborated with colleagues and support staff to maximize team efficiency.
- Secured strategic B2B partnerships with key stakeholders, including local governments, sponsors, and national artists, securing over $400,000 in event sponsorships and raising $4+ million in event funding.
- Negotiated and managed multi-million-dollar contracts, including venue agreements, sponsorship deals, and artist bookings, to ensure profitable and seamless event execution.
- Managed a team of over 100 staff, including contractors, vendors and off-duty law enforcement officers, coordinating large-scale operations and ensuring the smooth execution of all event logistics.
- B2B Sales | Event Sponsorships | Partnership Development | Negotiation | Client Relationship Management |Event Curation , Business collaborations , Logistics , Operations and Event Execution
Co-Owner & Operations Lead
Lotus Social House LLC
02.2023 - 01.2025
- Secured liquor license by managing compliance paperwork and legal documentation.
- Implemented logistics systems and staff onboarding processes to streamline lounge operations.
- Oversaw recruitment, training, and team development to ensure exceptional client experience.
Co-Owner & Venue Manager
Eden Event Venue LLC
03.2018 - 01.2022
- Built a sustainable revenue stream exceeding $600,000 annually by year two.
- Consistently maintained a fully booked calendar one year in advance due to strong client demand.
- Developed a one-stop-shop model for clients, offering bundled services in catering, décor, and staffing.
- Oversaw weddings and private events with 500+ attendees every weekend, ensuring smooth execution and client satisfaction.
Independent Distributor & Sales Leader
It Works Global
01.2014 - 01.2018
- Developed and executed successful B2B sales strategies, working with corporate clients to provide wellness and benefits packages tailored to employee engagement and retention.
- Managed a sales team of 250+ individuals, training and mentoring them to build relationships with potential business clients and increase sales.
- Cultivated strong relationships with corporate partners to expand sales opportunities, resulting in $50,000+ in bonuses and successful partnerships across various industries.
- Utilized digital marketing strategies to target business clients, ensuring engagement and high conversion rates from cold leads to loyal accounts.
- Sales Strategy | Customer Acquisition | Digital Marketing | Team Leadership
- Created sales systems and leadership training that increased team performance and retention.
Supervisor & Member Service Specialist
Greater El Paso Credit Union
01.2007 - 01.2014
- Advanced from Teller to Member Service Supervisor, managing a team of 10 and overseeing daily branch operations.
- Provided high-quality financial services and support, consistently achieving 90%+ in customer satisfaction ratings.
- Trained and mentored new team members, improving staff retention and efficiency.
- Implemented process improvements that reduced transaction errors and increased branch productivity.
- Assisted in resolving complex member inquiries and financial issues, strengthening member loyalty.
- Collaborated with management to identify opportunities for cross-selling financial products.
- Monitored compliance with credit union policies and regulatory requirements, ensuring operational integrity.
Waitress
Village Inn
01.2006 - 01.2007
- Delivered excellent customer service in a fast-paced environment.
Education
Registered Nurse Program -
El Paso Community College
09.2025
Bachelor of Science - Business Management
University of Phoenix / EPCC
01.2012
High School Diploma - undefined
Ysleta High School
01.2006
Skills
- Large-Scale Event Production & Operations (10,000 attendees)
- Project Management
- Sponsorship Proposal & Deck Preparation
- Vendor & Artist Relations
- Staff Recruitment, Training & Team Leadership
- Client Relations & Customer Service
- Logistics & Creative Event Programming
- Community & City Partnerships
Certification
Proven track record in B2B sales, relationship management, and contract negotiations, with experience managing multi-million dollar budgets and revenue-generating projects
Timeline
Founder & Certified Aesthetics Injector
House of Youth LLC
02.2024 - Current
Co-Owner & Operations Lead
Lotus Social House LLC
02.2023 - 01.2025
Partner
In Blume Presents LLC, Brightside Music Festival ELP LLC, Sal Y Limón Fest
02.2022 - Current
Co-Owner & Venue Manager
Eden Event Venue LLC
03.2018 - 01.2022
Independent Distributor & Sales Leader
It Works Global
01.2014 - 01.2018
Supervisor & Member Service Specialist
Greater El Paso Credit Union
01.2007 - 01.2014
Waitress
Village Inn
01.2006 - 01.2007
Bachelor of Science - Business Management
University of Phoenix / EPCC
High School Diploma - undefined
Ysleta High School
Registered Nurse Program -
El Paso Community College
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