Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Heather Clayberg

New Milford,CT

Summary

Decisive marketer proficient in developing creative messaging. Establishes clear standards and enforces protocols for consistent, high-quality results. Resourceful and adaptive project manager skilled at managing complex stakeholder communication.

Overview

21
21
years of professional experience

Work History

Senior Marketing Specialist

Kearney
08.2021 - Current
  • Manage internal stakeholder relationships, ensuring timely delivery of high-quality content assets
  • Produce long-form articles, blog posts, and whitepapers that showcase thought leadership
  • Develop Kearney partners as spokespeople and assign interview requests in conjunction with PR
  • Support Kearney Global Strategic Partnerships at World Economic Forum
  • Lead marketing recruitment efforts and mentor junior marketers
  • Create partner email marketing templates
  • Collaborate with cross-functional teams to align content marketing efforts with firm goals
  • Establish and manage relationships with external data providers and research vendors
  • Coordinate webinars, podcasts, and other multimedia initiatives to expand practice's online presence
  • Managed 'Anna, Hannes, and the Telco Industry' podcast, 1100 downloads in Season 1
  • Produced high tech webinar series, 8% of attendees from tier 1 and 2 accounts
  • Increased content creation by 91% YoY '21-'22

Marketing Consultant

Self-employed
07.2019 - 08.2021
  • Managed brand awareness campaigns, content creation, persona identification, and social media presence
  • Coordinated professional brand photo shoots, collateral creative direction, and revenue boosting events for clients in the health and wellness industry

Owner

Yellow Aura Yoga
12.2017 - 07.2019
  • Increased studio revenue by implementing effective marketing strategies and attracting new clients
  • Implemented safety protocols to minimize risk of injury or damage during sessions or events
  • Stayed current on industry trends to continually evolve studio's offerings and maintain its competitive edge in market
  • Recruited trained, and managed staff members to ensure top-quality service delivery across all areas of business
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness
  • Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs
  • Interacted well with customers to build connections and nurture relationships

Digital Marketing Manager

LeadingAge Illinois
12.2015 - 06.2017
  • Optimized member recruitment and retention program, maintaining a 95% retention rate YoY
  • Increased quantity of unique visitors to annual conference registration page by 10%, using paid social ads
  • Delivered 60 targeted monthly email campaigns, with an average click-through rate of 2.5%
  • Developed and executed A/B testing strategies to optimize campaign performance
  • Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts

Marketing and Communications Director

Realtor Association of the Fox Valley
06.2013 - 11.2015
  • Gained 100% board buy-in on rebranding campaign - print collateral, tradeshow booth, and website
  • Delivered campaign pieces on-time and resourcefully under annual budget of 20K
  • Introduced Young Professionals Network with 55% member engagement in the first year

Marketing and Communications Manager

National Express
03.2012 - 06.2013
  • Improved existing intranet CMS which led to an increase in monthly users
  • Developed case study program for sales team, leading to an increase in school district contracts
  • Introduced go-to-market messaging for event transportation, increasing overall bookings
  • Supported rebranding campaign and managed creative direction for all marketing collateral and booth updates

Marketing and Communications Specialist

National Association of Realtors
08.2010 - 03.2012
  • Increased webinar offerings by 5% in under 2 years
  • Doubled tradeshow presence in 2 years
  • Produced industry recognized newsletter for US and Canadian Realtor members.

Events and Education Coordinator

Realtor Association of the Fox Valley
09.2004 - 08.2010

Assistant Director

Warrenville Chamber of Commerce
01.2003 - 06.2004

Education

Digital Marketing Certification -

General Assembly
Chicago, IL
01.2021

BS, Public Relations -

Illinois State University
Normal, IL
01.2002

Skills

  • Squarespace
  • WordPress
  • Salesforce
  • Adobe Workfront
  • Canva
  • Creator Studio
  • Project Management
  • Copywriting expertise
  • Vendor Relationship Management
  • Event Logistics
  • Client Relationship Management
  • Marketing Collateral Development
  • Strategic Planning
  • Client Retention
  • Competitive Research
  • Customer Presentations
  • Team Leadership
  • Public and Media Relations
  • Evaluation of Marketing Campaigns
  • Podcast Production
  • Campaign Implementation
  • Team Collaboration
  • Social Media Best Practices
  • Campaign Development

Timeline

Senior Marketing Specialist

Kearney
08.2021 - Current

Marketing Consultant

Self-employed
07.2019 - 08.2021

Owner

Yellow Aura Yoga
12.2017 - 07.2019

Digital Marketing Manager

LeadingAge Illinois
12.2015 - 06.2017

Marketing and Communications Director

Realtor Association of the Fox Valley
06.2013 - 11.2015

Marketing and Communications Manager

National Express
03.2012 - 06.2013

Marketing and Communications Specialist

National Association of Realtors
08.2010 - 03.2012

Events and Education Coordinator

Realtor Association of the Fox Valley
09.2004 - 08.2010

Assistant Director

Warrenville Chamber of Commerce
01.2003 - 06.2004

Digital Marketing Certification -

General Assembly

BS, Public Relations -

Illinois State University

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